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Sr. Manager- Digital Marketing

Location Noida, India
Posted 01-January-2019
Description
Job Description:

Plan and execute Website /Online initiatives, SEO/SEM, all forms of communications such as emails, blogging, and display advertising campaigns.
Implement innovative social media campaigns across social media platforms like Facebook, Twitter, YouTube, LinkedIn, WhatsApp, Google +, blogging-based platforms, etc.
Drive Mobile marketing strategy & plan as well as Social Media Strategy & Plan.
Optimize search campaigns regularly for maximizing the output - keyword optimization, ad copy optimization, campaign optimization, landing page optimization.
Collaborate with internal teams to create landing pages and optimize user experience.
Managing and optimizing bids for PPC campaigns.
In-depth knowledge of Ad Platforms: AdWords, Facebook Ads, Keyword Planner etc.
Analyze Clicks and track Conversions, for ad expenses and ROI.
Design, build and maintain social media presence amongst the targeted users by closely working with agency.
Continually monitor & evaluate effectiveness of the marketing activities undertaken in a dynamic market place and subsequently adapt plans.
Continuously work towards optimization of spends and performance based on the insights.
Conduct Qualitative and quantitative analysis data generated from internal and external sources for decision making process on a regular basis CTQ - (Critical to Quality)

Salary: INR 8,00,000 - 11,00,000 P.A.

Industry: IT-Software / Software Services

Functional Area: IT Software - Other

Role Category:Programming & Design

Role:Product Manager

Employment Type: Permanent Job, Full Time

Desired Candidate Profile Desired Candidate:

Past Experience/Skills Required (Mandatory): Experience in Brand/Product launches in new markets. Creative/advertising agency background could be a positive, subject to meeting other qualifications and functional capabilities.
Seasoned marketing professional with 8+ years of experience.
Capable of handling multiple tasks simultaneously with zeal and deliver on time.
Must be from IT Technology Domain, experienced in Technical Trainings includes Business Intelligence, Big data etc.
Company Profile:

CYFUTURE INDIA PRIVATE LIMITED

CYFUTURE INDIA PRIVATE LIMITED

CyFuture has carved a niche for itself in the burgeoning Information Technology industry. By focusing on three main pillars of performance - striving for stellar quality, fulfilling customers' desires & nurturing people's talents - we set ourselves apart from the rest of the companies seeking to become behemoths of technology.
We are always on the lookout for precociously capable people across a wide range of verticals and for many positions in the hierarchy. Our performance-oriented career progression paths provide ample opportunities for experienced as well as fresher candidates to develop their careers rapidly.
Our main businesses can be broadly surmised as:
* Cloud Hosting Services
Leveraging the always-connected cloud for optimal usage of system resources
* Data Center Services
Managing all the inherent large-scale nuances of commercial online presence
* Digital Marketing Services
Furthering the reach and impact of social media to broaden digital footprint
* Website and Application Development
Creating objective-oriented applications and immersive user experiences
* Outsourcing and BPO
Taking care of non-core services and user problem resolutions for clients
Experience
Min 7 to 12 Years.

 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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