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Head of Creative Communication PR

Location Malaysia
Posted 19-March-2019
Description
Head of Creative Communication & PR
[Description] This position requires you to be working very closely with branding, creative, online marketing as well as the commercial team in developing and implementing branding and PR campaign to amplify marketing initiatives in both owned and earned media channels. Your main responsibility involves:
Wear the hat of an advisor and consultant to brand and PR team on social media content development, social listening and brand protection
Provide support and strategies to the creation and implementation as well as optimisation of social campaigns on platforms such as Facebook, Instagram, Line, LinkedIn and other up and coming channels such as Tik Tok, Bigo, UC, etc.
Evaluate the effectiveness of exisisting digital platforms, developing channel framework that leverage on latest trends and technologies, ensuring the team and organisation is on top of the game
Identifying user sentiments through interactions online and offiline by utilising social listening tools to understand their preferences and behavoirs, define content driven campaigns through these insights
Plan, develop and execute PR strategies across different business line through working closely with PR agencies
Identify and engage the right agencies, developing a win win partnership for an insightful and best in class content and execution for long term partnership
Delivers excellent PR strategy execution on both tradition and social media, across different business line
Ensure integrated view and consistene execution of branding, visuals and design across all channels; traditionals and online
Maintaining and foster relationships with social influencers, communities, forums and media outlets
Profile

Requirements of the role includes:
Min Bachelor Degree in relevant field
Minimum 6-7 years of experience and exposure in optimization of engagement posts across different brand objectives
Familiar with social listening/analytics and publishing tools such as Meltwater, Hootsuite, Social bakers, tc.
Excellent team player
Driven and highly motivated individuals with an appetite for changes and challenges
Comfortable with ambiguity and excited for changes
Job Offer

Attractive compensation package and benefits.
Salary details
USD 50000.00

 
Awards & Accolades for MyTechLogy
Winner of
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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