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Senior Brand Manager FMCG

Location Malaysia
Posted 26-March-2019
Senior Brand Manager (FMCG)
[Description] The role is responsible for the development and implementation of the integrated marketing strategy towards achieving sales objectives, profit margin, and market share for a multi-brand confectionery company.

Key Responsibilities:

Formulate a marketing strategy to improve brand and category performance in a timely manner
Provide good business judgement in some aspects of marketing for the assigned brands including creative, media, positioning, pricing, promotions etc.
Evaluate brand performance and recommend / execute appropriate action plans to achieve optimal results in annual planning and future campaigns / activities
Recruit and develop a team of four direct reports inclusive Brand Managers and Brand Executives
To succeed in the Senior Brand Manager job, you will need to have the ability to work effectively and co-operatively with internal stakeholders and external vendors.

Key Requirements:

Minimum Bachelor's Degree or equivalent in any notable universities
At least six years' experience in marketing or brand management within the FMCG industry, with minimum two years' experience in a people management role
Strong stakeholders engagement skills
Excellent in communication and engagement skills
This multinational company needs no introduction and is recognised as a leader in their field of expertise. The culture is demanqding but if you are confident and have a can-do attitude, the potential rewards are definitely significant. The firm is also very focused on developing their employees to the highest standards.
Salary details
USD 20000.00 to USD 30000.00

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