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Marketing Coordinator

Location Fort Worth, United States
Posted 15-June-2019

Craft & Communicate, LLC
: Marketing Coordinator

Craft & Communicate, LLC is a Fort Worth-based Senior Living Marketing Agency looking for a Marketing Coordinator.

Job details:

Assisting with creation of marketing plans to include campaign ideas, implementation and tracking

Strong communication skills to senior living sales teams and lifestyles (activity) teams

Organization of clients and communities, assisting with communication needs to each client on a daily basis

Social media management: updates to community sites (corporate level updates) for program initiatives; managing comments and reviews

SEO: keyword management - monthly analysis of keywords, search results, overview of trends and working with content and marketing team on initiating changes

SEO: community ranking management to include local search ranking analysis, reviewing competitors rankings and keywords, implementing any needed changes with assistance of content and marketing team

SEO: Review any monthly SEO crawl issues with marketing team and develop initiatives to adjust as needed

Managing community listings via 3rd party vendor

Assistance with media purchasing and PPC/digital advertising as needed

Ability to develop and manage forms, project management and tracking systems for

both internal use and community/client use

Website updates as needed

Additional responsibilities include working directly with community directors,

managing timelines, website needs, and client relation duties as needed

The perfect candidate:

Sets client relations as the highest priority

Is professional in written and spoken communication

Is very organized and follows through on tasks

Works independently and also enjoys working on a small team

Experience in senior living preferred

Critical thinking a must

Is curious

Loves seniors

Additional details:

This is a 40-hour position with approximately 3 days/week in the Fort Worth office and remote hours the rest of the week (initial weeks will be full-time in office)

Flexible hours

Opportunities for learning, growth and development encouraged and provided by


No benefits or paid time off at this time; however, this will be provided as soon as


About C&C:

Founded in 2016, Craft & Communicate was created to be the absolute best senior living marketing agency in the U.S. Owners Jen and Rich Malloy are interested in finding ways to improve the lives of seniors and get the word out about the benefits of senior housing. We seek individuals who are committed to growth, creativity, thinking outside the box, and those willing to work well with others. The ideal candidate will be committed to discovery and development, will manage their time and schedule well, is organized and understands the senior living environment. A great sense of humor, ability to go with the flow, and team dedication is a must.

Although our agency is small, we are planning on growth in the near future and this position will be turned into one with stronger benefits as soon as possible. We believe in working hard, having fun, and allowing time in our schedules to breathe and focus on our well-being. This position is full-time, yet we value our team and provide you with time to focus on your best life.

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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