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Social Media Specialist

Location Hong Kong, Hong Kong
Posted 17-June-2019
Social Media Specialist
[Description] Your new role
The Social Media Specialist is responsible for creating a compassionate connection with each follower and inspiring them to commit to changing their life for the better by consuming the health research and educational material that we publish.
Boldly idea, create, curate, and manage the lifecycle for all content across branded social media channels
Support execution of plans to grow audience, increase overall engagement, follower acquisition, and testing new channels and platform features
Determine successes, opportunities, and ROI through the support of social media analytics, and prepare monthly metrics reports to share across the brands.
l Write post copy that adheres to brand guidelines and is both engaging and reflective of the appropriate tone-of-voice for the given channel.

What you'll need to succeed
Minimum 3 years of professional experience working in the field of social media, community management and/or digital marketing. Ability to distil key findings and use analytics to translate those findings into business goals. You will need to have excellent writing and editing and verbal communication skills. In-house experience with coordinating social media channels for a retail brand is a plus. Strong interest in current events, trends, and advancements in social media platforms with Google Analytics, Social Listening software background is a must. Fluency in Mandarin and English

Salary details
USD 40000.00

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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