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Data Scientist, Digital Marketing Analytics

Location Hong Kong, Hong Kong
Posted 17-June-2019
Data Scientist, Digital Marketing Analytics
[Description] Responsibilities:

Liaising local business unit’s digital marketing requirements to ensure successful implementation by our technology vendors.
Connecting the dots between data analytics and digital marketing objectives to optimise marketing spending.
Strong programming and analytical skills to consolidate data from numerous online advertising platforms, analyse various metrics, and convert them into insights, strategies and action plans.
Provide insights to accelerate the growth of our customer acquisition.

Requirements :

Bachelor’s degree in Computer Science, Business, Economics, Statistics, Marketing, or similar fields.
3-5 years’ experience in a similar role.
Advanced knowledge of data analytics, digital marketing technologies, tools, and platforms
Knowledge/experience in AI and machine learning is a plus.
Able to work independently, under pressure and on multiple projects concurrently with tight schedule.
Digital marketing: Excellent skills in digital marketing attribution modelling, campaign tracking, analytics, analysis, and optimization.
Coding: Excellent skills in one or more procedural languages (for instance, but not limited to Python or similar). Specific machine learning experiences in these languages must be listed. Comfortable with command-line tools.
Machine learning: Solid background in at least one specific machine learning area. Solid mathematical background as well.
Experience with large-scale model deployment in production is a plus.
Hands-on experience in creating mathematical models and statistical support for targeting customers and promotional campaigns are must. So is large scale digital marketing experience covering millions of users.
Recognised qualifications in a core quantitative subject. Masters level is preferred. Applied Mathematics or Statistics are preferred.
Salary details
USD 60000.00

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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