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Head of Corporate Communications Bank

Location Hong Kong, Hong Kong
Posted 25-June-2019
Description
Head of Corporate Communications (Bank)
[Description] Responsibilities:

Report to the Top Management
Lead and supervise the CorpCom teams
Formulate and lead Corporate Communication strategies for the group
Develop and implement marketing campaigns/projects for achieving business goals and uphold the Corporate image
Fully in charge of the CSR (Corporate Social Responsibility) functions and preparation of ESG (Environmental, Social & Governance) reports
Manage PR and press relations and the preparation and drafting of various communication materials
Liaise with business partners and advertising agencies/vendors for the development and production of marketing collaterals
Plan and manage innovative marketing campaigns, social media platforms, corporate retail website to strengthen corporate image and maximize brand exposure.
Review and proofread all marketing materials to align with both corporate and business direction
Analyze channel / brand / product mix and media efficiency
Establish strong relationship with Charity, NPO and NGO
Ensure all marketing programs and materials in full compliance with the Bank’s guidelines and external regulatory requirements
Handle and develop budget program

Requirements:

Degree holder in Marketing, Communications or related disciplines
Over 10 years of marketing communications experience, preferably in financial institutions
Social media marketing experience preferred
Self-motivated and open-minded with innovative thinking
Good business and marketing sense
Good understanding of customer and market dynamics as well as competitive landscape
Strong leadership, project management and stakeholder management skills
Strong language ability (spoken and written English and Chinese)
Salary details
USD 80000.00 to USD 150000.00

 
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