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Senior UX Designer - eCommerce

Location Louisville, United States
Posted 13-September-2019


GE Appliances is looking for a Senior UX Designer with a specialization in eCommerce design to join the GE Appliances Digital Team. The Senior UX Designer will work with cross-functional teams to define user experience, content strategy and usability for new and existing eCommerce websites and applications. The ideal candidate will be expected to generate information architecture, wireframes and comps, as well as act as an advocate for user-centered best practices that meet both user goals and business goals.


Create high fidelity visual design prototypes and mockups for key business digital projects:

· Create diagrams, wireframes and prototypes of varying fidelity that support user needs and key business goals

· Define application or service behavior that creates business value for GE Appliances customers and owners

· Collaboratively plan and lead user research, A/B testing, and usability testing to develop an understanding of user needs and increase conversion

· Conduct design validation sessions with users and stakeholders

· Facilitate user experience design sprints and workouts with individuals and teams from other disciplines

· Synthesize stakeholder and user feedback

· Participate in the business strategy discussions and provide input for design and overall experience

· Provide input for project plans for UX phases, and facilitate the discovery phase of projects

· Report on project status, issues, and risks

· Design and communicate project architecture and user flow maps to key stakeholders

Design and create engaging visuals, banners and other digital assets for key business sites and campaigns:

· Create visual assets for websites, social media properties, email communications and intranet sites

· Maintain and update promotional ads, banners and graphics for internal and external sites and social media platforms

· Prioritize workload according to project timelines and identified launch schedules

· Ideate, translate and execute digital campaign designs while collaborating with local and national digital agencies

Ensure all creative assets produced are within the brand guidelines:

· Provide guidance to vendors and internal teams related to brand compliance

· Define and refine the application of brand standards across all internal and external sites and platforms

· Provide critical design feedback to peers

· Provide guidance to GE Appliances international teams for proper use of brand design for web sites and online social properties


· Bachelors degree from an accredited university or college in UX, Graphic Design, Communications, or related discipline

· Minimum 5 years of experience in UX role designing and launching successful web and mobile projects

· Minimum 2 years of experience designing for eCommerce sites

· Strong understanding of user-centered design methodologies

· Demonstrated understanding and experience using responsive web design principles for multiple devices and operating systems

· Strong communication skills creating user flows, wireframes and prototypes

· Proven experience with Adobe Creative Cloud, including Photoshop, Illustrator or other similar visual design tools


· Experience designing for and using an eCommerce platform; preference given to those with experience with Big Commerce

· Experience advocating and influencing stakeholders on UX best practices

· Experience leading design on complex applications using information architecture, user stories and personas

GE Appliances, a Haier company, creates good things, for life through our passion for great appliances and the happiness they can bring to every household. With the Monogram®, CAFÉ, GE®, GE Profile™, Haier and Hotpoint brands, people and families have more choices for making their kitchens and homes amazing each day. Our products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, air conditioners and water filtration systems. For more information, visit

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances was recognized by the Human Rights Campaign Corporate Equality Index (CEI) as one of 2019's Best Places to Work for LGBTQ Equality.

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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