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Marketing Technology Manager, London

Location London, United Kingdom
Posted 13-February-2020
Description
Technical Marketing Manager

Based in London, our client is renowned for their continuing advancements in online technologies that have changed the world. An ambitious, fast paced forward thinking company with very creative culture.

They require a Technical Marketing Manager with 4+ years relevant experience and a track record of increasing responsibility. Initially on an 11- month contract, the successful candidate will act as an expert with data and marketing technology to launch, optimize, and scale global marketing campaigns.

Job Reference: BBBH 18122

What will a Technical Marketing Manager do?

* Manage back-end integrations of marketing technology platforms such as Salesforce, Marketo to enable marketing automation, measurement and analytics plan and execute digital marketing programs.
* Segment lists based on firmographic data and behaviors like past engagements and website interactions.
* Measure and optimize lead nurturing workflows with a focus on driving engagement, efficiency, and scalability.
* Design and implement test plans (A/B and multivariate) to understand drivers of response and value.
* Generate break-through analytical insights that drive significant email subscriber growth and response improvement.
* Work cross-functionally with multiple internal/external stakeholders to execute marketing campaigns
* Analytical insights into the value of content, mechanics and channels that drive significant response and revenue improvement.

What does the Ideal Candidate look like?

* 4+ years of experience with track record of increasing responsibility.
* Knowledge of digital marketing technology landscape, channels, industry trends.
* Strong SQL or similar data skills preferred.
* Technical understanding of CRM systems, such as Salesforce Technical understanding of email marketing concepts and metrics such as lead nurture, lead scoring, targeted segmentation marketing, tracking & measuring ROI through Marketo
* Functional knowledge and previous experience in data segmentation, dynamic content, and email measurement experience with multivariate test setups to measure incremental value of email and other digital campaigns (A/B, engagement etc.)
* Computer science or analytical background preferred.

Benefits?

* Competitive Salary, with great onsite benefits including free canteen, unlimited (top class) coffee, tea, soft drinks and much more.
* Work Laptop, phone (most roles) and latest tools and technologies.
* State of the art modern office.
* 25 days annual leave (pro-rata) plus paid bank holidays.
* Expanding workforce with options for permanent positions and career progress ion for top performers.
* The experience of working with a company that will make your CV stand out from the crowd.

Still interested in this opportunity?

Submit your CV (in a Microsoft Word format) today!

OR

Perhaps this role didn't fully fit your criteria, not to worry - we have many similar roles advertised on our website - www.allenrec.com

Please don't hesitate to contact any of our team with any questions you may have on Email: or Phone: +443303351710.Call +443303351710 (Jaime Marques Duarte - Evros Technology Group)

 
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