MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.

I'm not curious

AVP, Segment Strategy & Management

Position Type Contract
No. of opening(s) 1
Location Singapore
Posted 06-April-2020
Our client is looking for a dynamic and meticulous individual to be a part of their Digital Business team to drive digital acquisition of new customer and engagement within the financial domain.
Skill-set Requirement
  • Degree in Business, Marketing or any related field from a reputed institute;
  • Strong understanding of digital marketing and customer acquisitions;
  • Experience managing projects and able to work independently under pressure;
  • Possess good business acumen, strong analytical, decision making and problem solving skills;
  • Able to draw insights from customer research to understand market segments;
  • Able to drive digital performance marketing through data analytics to design, develop and launch segment campaigns;
  • Able to work with people across all levels including senior stakeholders.

Desirable Skills
  • Prior experience in Insurance/banking domain.
Job Responsibilities
  • Understand customer segments including digital usage and preference for engagement and acquisition;
  • Manage identifies customer segment to grow the market share and responsible for budget allocation and ROI;
  • Gather insights through segment research and analysis to understand needs;
  • Drive digital performance marketing using data and analytics to optimize digital marketing for campaigns;
  • Track, analyze and report leads acquisition and digital sales performance and improve ROI;
  • Ensure end to end performance tracking in place from leads to conversion.
Role Compatibility
Segment strategy
Level Compatibility
Functional Consultant

Related Posts:

Marketing segment






Interested in this Job? Do you want to Re-Apply?

Location *
LinkedIn Profile
Tap to Attach your LinkedIn Profile

Company Details

Sciente Consulting Pte Ltd
Sciente Consulting Pte Ltd

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url