Digital Marketing Manager Legal/SaaS - Software Technology Leader Award winning product, niche software 35,000-45,000 depending on experience London Waterloo
Our client an award winning global industry leader is currently looking for Marketing Manager.
This role would be suited to an ambitious individual with a background in (and a passion for!) social media and digital marketing who is confident with setting a digital marketing strategy and isn't afraid to get stuck in.
Responsibilities (key tasks and requirements of the role)
Reporting to the General Manager of Marketing, as well as working alongside the in-house graphic designer, third-party agencies and multidisciplinary teams to create engaging content, build brand awareness and drive sales across multiple digital channels. Social Media management across all social media channels. Monitor and track, analyse and report on, the effectiveness of our social media strategy and social media channels making recommendations as and when the current strategy can be improved. Recommend tools and technology to help the marketing team to achieve digital marketing goals. Marketing, brand and content strategy across email campaigns and any other projects relating to the full marketing mix that you might be asked to manage. For example, but is not limited to, PPC, blog posts, SEO, SEM, online banners and landing pages, case studies, quotes, testimonials and reviews. Prepare and manage annual budgets for the Marketing department. Ensure our brand message is strong and consistent across all channels (including events, email campaigns, web pages, promotional material and sales). Identify opportunities to expand market share of existing and new products. Monitor competition and benchmark our digital communications. Coordinate sales and marketing efforts to boost brand awareness.