With 2500+ brands as customers in 90+ countries, Wingifys main product VWO is a market leading A/B testing and experimentation platform focused at marketing and product teams.
Wingify is looking for a Product Marketing Manager who will be responsible to take products and features to market, generate leads, and provide the sales team to close deals.
As a Product Marketer, your role will span across the boundaries of sales, product, marketing and customer success. You will be expected to create product and feature messaging across channels that helps drive sales.
What does the role entail?
Product messaging : Zero-in on the Ideal Customer Profile for a product and/or feature and create messaging that makes understanding the product/feature easy which leads to interest generation Formulate GTM: Identify the different marketing channels that can be utilized for go-to-market, potential impact, their priorities, and timelines Writing content across channels: Translate the product messaging into different marketing material like web pages, sales enablement collaterals, emails, ad-copies, blogs, etc. Use case writing: Onboard existing and potential customers to conduct their interviews with the objective of identifying their use case of the product/feature, identify impact the product/feature has had on the customers business, and convert that into inspiring stories Program management to execute GTM : Efficiently collaborate with members of the different marketing sub-functions and other functions to deliver on planned activities Impact analysis and agility : Identify the performance of the different GTM activities and adjust the messaging/way forward accordingly
KRA ownership: Primary KRA : Number of leads generated Secondary KRA : Lead quality, Lead to Customer conversion rates
Some other functions you would be working with
Sales : Identify collaterals required and deliver them for successful selling Product Management : Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built Customer Marketing : Identify feature adoption for existing customers and take necessary actions Content Marketing : Collaborate create content in accordance with product messaging Design : Ensure all marketing communication is visually appealing and in accordance with design guidelines Web-development : Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth