MyPage is a personalized page based on your interests.The page is customized to help you to find content that matters you the most.

I'm not curious

SDR Manager

Location India, India
Posted 13-March-2021

With 2500+ brands as customers in 90+ countries, Wingifys main product VWO is a market leading A/B testing and experimentation platform focused at marketing and product teams.

Wingify is looking for a Product Marketing Manager who will be responsible to take products and features to market, generate leads, and provide the sales team to close deals.

As a Product Marketer, your role will span across the boundaries of sales, product, marketing and customer success. You will be expected to create product and feature messaging across channels that helps drive sales.

What does the role entail?

Product messaging : Zero-in on the Ideal Customer Profile for a product and/or feature and create messaging that makes understanding the product/feature easy which leads to interest generation
Formulate GTM: Identify the different marketing channels that can be utilized for go-to-market, potential impact, their priorities, and timelines
Writing content across channels: Translate the product messaging into different marketing material like web pages, sales enablement collaterals, emails, ad-copies, blogs, etc.
Use case writing: Onboard existing and potential customers to conduct their interviews with the objective of identifying their use case of the product/feature, identify impact the product/feature has had on the customers business, and convert that into inspiring stories
Program management to execute GTM : Efficiently collaborate with members of the different marketing sub-functions and other functions to deliver on planned activities
Impact analysis and agility : Identify the performance of the different GTM activities and adjust the messaging/way forward accordingly

KRA ownership:
Primary KRA : Number of leads generated
Secondary KRA : Lead quality, Lead to Customer conversion rates

Some other functions you would be working with

Sales : Identify collaterals required and deliver them for successful selling
Product Management : Align with the product roadmap and have a strong understanding of the reason why the product/feature is being built
Customer Marketing : Identify feature adoption for existing customers and take necessary actions
Content Marketing : Collaborate create content in accordance with product messaging
Design : Ensure all marketing communication is visually appealing and in accordance with design guidelines
Web-development : Take marketing communication live on the website as per the go-to-market activities and ensure visitor interaction is smooth

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
Hidden Image Url