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Digital Marketing Specialist

Location Lawrenceville, United States
Posted 19-March-2021
Are you a Digital Marketer looking for your next opportunity and challenge?

Do you have prior experience in the Pharmaceuticals industry or agency setting?

Our client in Princeton, NJ is looking for Digital Marketing Specialist to join their growing Marketing Channel teams!

Purpose/Objective of the Job
Drive seamless interaction between the Brand (Marketing, Medical, Access) teams, Hub teams, Business Info and Analytics (BI&A) matrix teams and agencies. Partners with Brands on development of brand digital strategy delivering channel insights and tactical recommendations and leading execution of digital brand campaigns, tactics and programs to drive operational effectiveness, business impact and meet objectives.
Leverage Digital Capabilities, standards and best practices to drive customer engagement for the brand. Examples include and are not limited to web sites, Interactive Visual Aids (IVAs), eMail, Display Ads, Remote Engagement and Search Engine Marketing. Other examples to be identified based on brand/Hub needs.
Identify and run experiments to pilot future digital marketing capabilities.
Key Responsibilities:
Serves as the dedicated digital marketing point-of-contact for the Brand(s), digital agencies and Multi-channel hub teams to enable seamless execution of brand strategy and lead execution of digital campaigns/tactics
Collaborates with Brand leads on campaign/tactic strategy and provides input on the development of functional plans
Coordinates with Capabilities, Digital Operations, Marketing Operation Managers, Multi-channel hubs and Business Analytics and Insights on the following activities:
Prioritization of campaigns and tactics
Definition of campaign/tactic success (e.g. development of metrics plan)
Evaluation and optimization of brand tactics
Driving tactical plan to accomplish KPI and brand objectives
Provides digital expertise into the ongoing evolution of customer model by working with business/brand leads on critical business priorities
Maintains view of the competitive landscape and has a broad perspective across BMS and pharma industry to identify and drive best practice around digital expertise
Drives innovation culture and coordinates with marketing leads to develop innovative digital tactics and apply metrics / analytics
Identifies long-term process needs of the marketing team focused on digital capabilities and develops/executes a plan to address these.
Identify opportunities for synergies and collaboration within and across therapeutic areas
Lead on the relationship with digital agencies/vendors to define project scope, costs, timelines, and deliverables
Partner with other Digital Marketing Specialists to provide early insight into lead markets material creation to drive content re-use.
Deliver creative briefs and other necessary requirements documentation to support the development of digital programs
Provide budget recommendations and estimates for digital plan tactics
Monitor, manage and provide regular updates on campaign/project financials
Partner closely with Marketing Operations to provide direction and support to project teams and implement changes when needed in order to achieve project objectives
Monitor project status and budget and provide regular reporting on progress, challenges, and solutions
Collaborate with other Digital Marketing Specialists to enable consistency and best practice sharing across the enterprise
Facilitate and drive re-use of relevant assets
Identify business process and capability improvement opportunities aligned to the needs of the business
Conducts multi-channel briefings for senior management and external representatives
Flex coverage across Digital Hub on as-needed basis

Skills & Qualifications:

Experience with digital marketing for pharmaceuticals
Experience with branding, multi-channel marketing, and facilitation of marketing campaigns
Digital marketing experience at a digital agency that focuses on pharma experience is preferred.

About TEKsystems:

Were partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. Thats the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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