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Digital Marketing Executive

Location Lucknow, India
Posted 23-March-2021
.Assist in the formulation of strategies to build a lasting digital connection with consumers.

Plan and monitor the ongoing company presence on social media. Handlingstrategic online initiatives.

Launch optimized online adverts through Google Ad words, Facebook etc. to increasecompany and brand awareness. Negotiatingadvertising contracts.

Be actively involved in SEO efforts (keyword, image optimization etc.)

Prepare online newsletters and promotional emails and organize their distribution through various channels.

Provide creative ideas for content marketing and update websites.

Collaborate with designers to improve user experience. And finance staff to set and stay within budget.

Working with other department heads and staff to discuss plans and marketing strategies.

Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

Acquire insight in online marketing trends and keep strategies up-to-date.

Maintain partnerships with media agencies and vendors.

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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