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Sr. Conversation Consultant

Location Bengaluru, India
Posted 09-August-2021
Farnell, an Avnet company, is a global high-service distributor of technology products, services and solutions for electronic system design, maintenance and repair.

Role Description:

A Conversion Rate Optimization specialist (CRO) leads experimentation efforts to optimization the eCommerce customer journey, with a specific focus on conversion. They have a deep understanding of the target market and build close relationships with key stakeholders (e.g., POs) to ensure that the teams incorporate findings of the CROs work into their backlog. The CRO is also responsible for reporting out the impact of tests that are actionable for the Agile squads


As a CRO, you will

Lead the experimentation effort at a digital B2B company

Implement A/B, MVT and personalization experiences across a range of personas, markets and products

Work directly with our ecommerce teams and be responsible for managing, testing and implementing conversion points in the marketing funnel.

Deliver clear and actionable reporting on a weekly basis

Have the opportunity to build a CRO team from scratch

Key Skills:

Domain Experience:

Configure and use website analytics and testing platforms to measure performance of experiments

Experience with tools such as Google Tag Manager, Google Analytics, Adobe Analytics, and Power BI

Experience with A/B testing tools (Adobe target)

Leverage site and audience data to draw insights, develop hypotheses and develop testing roadmap

Experience with front end web technologies (e.g., HTML, JS, CSS) is a plus

Agile / Digital experience:

Experience managing roadmaps, managing backlogs, testing initiatives, managing timelines, writing functional requirements and seeing initiatives through execution

Prior management experience strongly preferred

Individual skills:

Proven experience in Marketing and site optimization

Self starter who is open to feedback and learning

Proven track record of improving digital conversion rates through testing and campaign analytics feedback.

Mindset and Behavior:

Analytical and metrics driven with strong copywriting skills

Highly creative with a desire to test and experiment with new and innovative ideas

Strategist who can optimize lead-to-customer conversion rates and increase funnel marketing efficiencies

Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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