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Digital Marketing Specialist 1

Location Bengaluru, India
Posted 17-August-2021
Description

The Candidate should have working experience in SQL and PL/SQL.
Proficient in relational database concepts with a good analytical skills.
Worked on Marketing Automation Tool and having familiarity with modern marketing best practice and
working knowledge of features and functionalities of the Eloqua application.
Preferably Eloqua certified.
Knowledge of HTML/CSS is an added advantage.
Should have good communication skills and a good team player

Responsible for digital marketing of products or services in support of Oracles demand generation strategy using tools to optimize marketing strategies and enhance the customer experience with new technology platforms and innovations.

Provides support to digital marketing activities that optimize the online user experience, increase marketing effectiveness. Assists on creation of online marketing programs such as search optimization (paid and natural search), affiliated marketing, social marketing, and viral marketing to create buzz and inbound demand responses. Drive traffic which ultimately generates sales pipeline. Ensures localized content is leveraged for all digital marketing channels including, web, social, paid advertising and outbound emails Conducts analysis for programs effectiveness and uses the findings for market site enhancements and to leverage optimization of all digital programs. Collects and analyzes digital/internet/website/mobile data and statistics which monitor and measure the performance of digital traffic and activities to support marketing and campaign optimization, lead generation for sales, product and engineering teams for continuous improvements to product and data driven decision making. Assists with conducting basic application of statistics-based market intelligence to business issues. Monitors and analyzes site performance and reviews tracking metrics to provide solutions to increase search engine ranking and creating marketing personas/audience profiles.

Work involves some problem solving with assistance and guidance in understanding and applying company policies and procedures. Proficiency in web analytics applications, strong database skills and technical understanding of website architecture and mobile platforms.
Innovation starts with inclusion at Oracle. We are committed to creating a workplace where all kinds of people can be themselves and do their best work. Its when everyones voice is heard and valued, that we are inspired to go beyond whats been done before. Thats why we need people with diverse backgrounds, beliefs, and abilities to help us create the future, and are proud to be an affirmative-action equal opportunity employer.

Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status, age, or any other characteristic protected by law. Oracle will consider for employment qualified applicants with arrest and conviction records pursuant to applicable law.

 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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