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Senior Digital Marketing Analyst

Location Gurgaon, India
Posted 21-August-2021
Description
We are looking for a Senior Digital Marketing Analyst to support our email marketing endeavours (Eloqua) and the ongoing growth and success of the JLL business. The Senior Digital Marketing Analyst will lead the execution of all business processes for building the product release plan and its expansion. In addition, support the digital team to deliver important email marketing campaigns, governance, and work across marketing teams across different regions. A successful candidate should have 3-6 years of experience in email marketing and a breadth of transferable skills. The candidate should be a quick learner and excited about developing their digital career in an international real estate company with

A good eye for detail
Process driven
Thrive on meeting tight deadlines
Previous experience working in Email Marketing platformsEloqua preferred
Experience working with international teams
Business standard English (written and spoken) a must
Good written and verbal communication
Strong quantitative, strategic, and data visualization skills highly recommended, and working knowledge of HTML/CSS is preferred
Understand the esoteric nature of email design, delivery and analytics and be able to effectively communicate this to non-technical stakeholder


Being a multitasker

Being an efficient and productive resource that is able to manage multiple functions across timelines and well aware of overall understanding of project management especially related to various digital functions such as Social Media, Eloqua, Website Analytics and more.

Participates in project teams planning, scheduling and work delivery, including completion of timelines and cost estimates.

Should be able to work on strict turnaround times, have a problem solving approach, is sharp and aware of the new innovations/ services in the industry.


Thinking digital

We can offer you an exciting role where you can use your passion for digital marketing. You would be working with different digital teams helping them to manage their workflows and tasks. When involved in the development of breakthrough products, you can encourage the team to adopt agile practices and continuous improvements.


Guiding teams

Being the person in charge, your overall support to ensure efficiency, consistency and timely delivery of projects will be crucial. Collaboration with cross-functional teams, including design, and website team, as well as business users, product owners and other stakeholders, will be part of your job. Jointly, you will drive the adoption and rollout of agile designs and engineering practices, as well as ensure automated testing, risk management and standardization.


Sounds like you?


Getting hands on at operations

Adept at marketing automation, Eloqua preferred but exposure to Salesforce / Marketo relevant as well.

An Eloqua Mastery Certification is strongly preferred. The candidate also must have experience in implementation and integration with Salesforce. Additional skills include A/B testing, HTML, and webinars.

Uploading email-marketing lists to the Eloqua platform and ensuring best practices and GDPR compliance are adhered to.

Alongside, you will prepare and review functional specifications, data mapping templates and email test cases to ensure our products meet clients business requirements. Likewise, tracking user behavior and supporting investigation to address any issues will be your responsibility.

Develop expert knowledge of the Eloqua marketing automation platform

Building optimized email campaigns and ensuring best practice is followed

Creating marketing automation workflows for campaigns, events and triggered scenarios using Eloqua

Produce performance report for email communications, providing analysis and recommendations

Experience in receiving and delivering work via project and workflow management tools

Will enforce and uphold JLL design guidelines. Should know Photoshop to be able to assist with design requirements along with HTML. (Preferred)

Assist in all digital marketing efforts, including designing dynamic emails and creating assets for websites, using Eloqua, marketing automation tool.

Have an always testing attitude towards our online assets as you help us pursue increased conversion optimization

Design and development (HTML/CSS/XHTML, Java, etc.) emails, landing pages and other digital assets

Create a differentiated customer experience through digital design.

They will be creating and optimizing marketing content, including tracking campaigns, drip campaigns, landing pages and content creation. The position also involves regular maintenance to the Eloqua system.


Stake holder Management:-

Excellent communication skills a must and familiarity with MS Teams a plus
Provides management with workflow recommendations and assists with troubleshooting performances/standards issues. Most important will be your outstanding talent in managing significance risks and a knack for handling escalations and solving problems.


Impeccable leadership

Superb writing and speaking abilities are must to succeed in this role. These skills will enable you to communicate between technical and non-technical contributors, teams and stakeholders. Similarly, it will help you in documenting business processes and best practices. It would be best if you were keen to work against tight deadlines while ensuring regular reporting.


To apply, you need to have:


Stellar Communication Skills

The role requires constant to and fro with international stakeholders thus strong verbal and written communication skills are non-negotiable in this role.


Microsoft Suite Expertise

This role would entail multiple tasks that would need you to be proficient at basic Microsoft software such as word, excel and power point.


Time and Team Management

You will be working across tasks with a host of different teams, an experience with driving multiple tasks across time zones at the same time while ensuring all best practises are appliedyou should be able to plan your time, bandwidth and tasks efficiently and effectively.


Educational Qualification

Graduate or post graduate (with PR, Advertising, Digital, English Honours, communication will be advantage)
Experience
Min 3 to 6 Years.

 
Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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