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SEO With QA

Location Thiruvananthapuram, India
Posted 13-September-2021
Description
We are looking for an SEO QA Analyst to join our team and help us build a strong online presence.

SEO QA Analyst responsibilities include performing keyword research, optimizing our content and monitoring user engagement across our website. To be successful in this role, you should be familiar with current SEO techniques and tools and have excellent analytical skills.

Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.

SEOQA Analyst responsibilities include:

1.Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

2.Track important SEO metrics including organic traffic, conversion rates and time spent on page

3.Report on performance metrics comparing them to our SEO goals and benchmarking data

4.Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

5.Optimize copy and landing pages for search engine marketing, Automated crawling, Keyword Monitoring etc

6.Perform ongoing keyword discovery, expansion and optimization

7.Research and implement search engine optimization recommendations

8.Research and analyze competitor advertising links

9.Develop and implement link building strategy(Backlink analysis)

10.Work with the development team to ensure SEO best practices are properly implemented on newly developed code

11.Work with editorial and marketing teams to drive SEO in content creation and content programming

12.Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


Preferred skills


Work experience as an SEO Analyst or similar digital marketing role
Expertise in website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Familiarity with keyword research and management tools
Experience with email campaigns and paid advertising
Understanding of ranking factors and search engine optimization practices
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in SEO and SEM
Strong analytical skills
BS/MS in Marketing or relevant degree with SEO testing experience

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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