Common Mistakes Made by Small Businesses when designing a website

It is really simple to start a new business, but the toughest job to accomplish is its marketing on a huge platform. How the business will be promoted, and which elements will be required? In this industry challenges are everywhere and at the same moment, a lot of new and old businesses are in the race, in which everyone is trying hard to become the leading company. The core values which are required to make their brand popular among the rest is an official webpage which shows all the products and services offered to its clients. The common mistakes made by every small business while designing a website page are as follows:

Overlooking target audience:



A website is not simply the function of designing exclusively, but the knowledge and implementation of target audience factor also play an important role in its development. When starting a new business, one has to look at all the aspects needed to establish the identity of his business & cannot solely focus only on the website design factor. During this hassle the most important features go out of sight, which is your target audience. Before designing a website the main feature, which is the source of any small business promotion is to undergo a thorough research about the target audience. A specific region should be focused initially. This research will help in selecting the most appropriate ratio as your target audience.

You've gone overboard with the design



Many of the people think that creative sites only mean flashy designs & graphics. Designing is not something, which tells people to use multiple colors and fonts and for the websites it really does not mean flashy icons and symbols use. In fact overly designing the site will end up with a busy looking product and this will put a bad impression on the viewers. Just because of this image they will be spending less time on this kind of site. Never go overboard with the web design elements and try to attract users with a simplicity.

Missing a clear call to action


Take the scenario that a potential customer has visited a particular site. The first thing you will try to do is to attract that individual through your site. However, the task is not finished yet, and you want your customer to press the Buy or Get the Quote button, after you have cleared your business to them. Make sure the content available at that site will answer the user’s question of What’s next? so that you can assist them find the way accordingly.



Your social media buttons are broken.

The most distracting element which makes the viewers frustrated is clicking through a social media page and finds broken or incorrect links. This leaves a bad impression on the clients and they keep on wondering, who is the person behind designing this page? With this kind of activities company will miss out a chance for its customers to learn more about your company on a social level and potentially follow or like your pages.