What Makes the Latest Smartphone Releases Unique

Advertisements for mobile devices always highlight the most up-to-date developments in technology. Some claims seem too good to be true, but consumers usually flock to the stores based on the strength of reviews and marketing strategies. In light of the patent wars currently plaguing the smartphone industry, let’s sit back and look at what truly makes the latest models from Apple and Samsung truly unique.

iPhone 5

Apple has always been a top draw for mobile phone enthusiasts owing to the sleek designs and undemanding user experience. The latest iteration of the iPhone is not much different from its predecessors software-wise, but the changes ended up being quite evident when they decided to focus on handling and comfort. The screen is much bigger at 123.8mm tall, but they decided to stick with a 58.6mm width. This allowed for more pixels while still retaining the same thumb reach. In addition, they managed to make the whole phone lighter by 20 per cent as compared to the 4S. The phone uses the A6 processor, boosting performance and running speed, but only the luxurious features such as weight and height make the iPhone 5 unique.

Samsung Galaxy SIII

The best-selling model from Samsung reached the top of gadget lists in magazines and across the web. The 4.8 inch super AMOLED full HD screen is a favorite among users and reviewers, but the uniqueness does not stop there. Considering the 1.4 GHz quad-core Exynos chip powering the Android version 4.1.2 Jelly Bean OS, you can say that the processing speed of the Galaxy SIII is unrivalled in a sense.

The models above represent two of the best that can be had in the smartphone market. However, you can’t overlook the similar features and specifications present in other brands such as the HTC One X and Nokia Lumia 920. Both models have processors, storages and cameras which are comparable in quality to the iPhone 5 and Galaxy SIII.

In most cases, the marketing approach misleads you into thinking that the new model is the best in the industry. You would read about phones being “inspired by nature” or how “it will change the game”. But in reality, the final products are based off similar structures and components. I guess you can look at the suppliers and the manufacturing process in order to have a better idea on how unique phone models are.

For us consumers, this inquest into the distinctive qualities of smartphones presents an opportunity for us to make more informed decisions when choosing a model. To start with, determine your needs as a mobile phone user. Then, if two models offer almost the same features and quality, go with the cheaper brand. It always pays to research and scour the web for reviews, so do your homework and find yourself the smartphone to match your lifestyle.