Viral SEO Campaigns Boost Law Firms Incrementally

To actively launch your viral campaign into a contagious bout of sporadic sharing and untold exposure, there are five fundamental elements which you need to incorporate into your marketing campaign. To help you whip up a storm of social sharing, follow these top tips for a marketing campaign which will be completely infectious. Law firms often find themselves battling each other instead of worrying about the true villain: search engines. We implore you to follow several growing trends around the search marketing world:

Hold Off On Aggressive 'Link Building'

Those two words have the potential to strike fear into anyone who has ever tried to devise and develop an SEO strategy. “Google Penalty” is perhaps the only word pairing to match their gravity. There is, of course, a relation to these words. Link building is an essential part of a successful SEO program, and as such is a ‘must do’ whether you’re the owner of a small local business or an SEO agency or consultant. Law firms could find themselves penalized for egregious linking, which cuts into their potential clientele bases. Therefore, until the 2013 Panda smashing has commenced, it's advisable to consult with professionals currently performing SEO for law firms regularly instead of attacking things pro se.

Cut Costs - Choose Shared Environments

Shared hosting is, by a long way, the most popular type of web hosting solution used today. A shared server is a cheap, practical option for bloggers, small business owners, people who are looking to practice their SEO skills, and many other groups.

The other options are all growing in popularity, however. What are they?

• Virtual Private Server (VPS) hosting
• Dedicated hosting
• Cloud hosting
• Hybrid hosting

Everyone has a different set of objectives for their website, and so subsequently will need to use a different platform when it comes to hosting.

Either Your Linked-In, Or Your Out

LinkedIn is a social network platform that’s designed to be more professional and targeted to individuals, companies and groups who are more interested in pursuing their own areas of interest. Unlike in Facebook, members of this social network platform are able to show their career and professional profiles more rather than their personal details, and at the same time they can connect with other members who share the same skills and interests. Professionals that know law firm SEO will profess LinkedIn, by and large, is perfect for lawyers since it's more professional in nature. Social media, of course, is part of the entire SEO stratagem in today's marketing nomenclature.

Carefully Choosing Law Firm SEO Keywords

Although there is a lot of discussion in the world of SEO at the moment about the value of keywords and whether they are slowly becoming obsolete, the fact remains that for the foreseeable future they are still a vital part of any SEO strategy. Another discussion that has been raging since the dawn of SEO time is one that concerns what kind of keywords should be used in order to get the best results. With many attorneys having similar practices, it's relatively easy to have high competition; therefore, your law firm SEO expert will generally target long-tail phrases.

Consider This...

You have probably heard about SEO for law firms by now - whether it’s from friends who earn through it, attorneys who use it, or from social media itself. No matter how little anyone might know about SEO, the thing is it’s not as new as it used to sound half a decade ago. However, that does not guarantee that everyone totally understands just exactly what it’s all about. With viral campaigns being the best thing for lawyers, it's best to consult with professionals who can boost law firm websites incrementally.