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Web Analytics Fundamentals

Course Summary

Develop a plan for analytics by asking the right questions, measuring the right numbers, and correctly interpreting the data.

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    Course Syllabus

    •  Introduction
      • Welcome
    • Intro: The Fear of Analytics
      • The fear of analytics
      • Why is analytics so difficult?
    • Defining Analytics Terminology
      • Terminology: Visitor and visitor sessions
      • Terminology: Referrals
      • Terminology: Bounce and exit rates
      • Terminology: Conversion rate
    • The Problem of Numbers
      • Caveman analytics
      • Numbers without context
      • Goals
      • Context
      • Segments
    • Building Segments for Comparison
      • Acquisition segments
      • Source determines behavior
      • Search determines intent
      • Action determines engagement
    • Value: The Master Metric
      • What is value?
      • How do you track value?
      • What's the value of a lead?
      • Finding value in your marketing
    • Everything Is Measurable
      • The value of content
      • The value of the entry page
      • The value of SEO
      • The value of words
      • The value of social media
      • The value of email
    • Creating Valuable Reports
      • Replacing ranking reports
      • CEO reports
      • Manager reports
      • Action reports

Course Fee:
USD 19.99

Course Type:


Course Status:



1 - 3 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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Finalist at SiTF Awards 2014 under the category Best Social & Community Product
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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