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Understanding and Profiting from On-line Advertising

Course Summary

This course will cover the Internet advertising business model, basic industry terminology, different advertising networks, and many more topics. Robbe will teach you the ins and outs that he has learned over his last 10 years in the industry, including h

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    Course Syllabus

    ● Introduction
        ◦ Introduction
        ◦ Business Model
        ◦ Internet Ads
        ◦ Summary
    ● Ad Networks
        ◦ Introduction
        ◦ Google Adwords
        ◦ Smart Pricing
        ◦ Topic Research
        ◦ Adwords Campaign
        ◦ Keyword Planner
        ◦ Other Ad Networks
        ◦ Summary
    ● Building Profitable Web Pages - Part I
        ◦ Introduction
        ◦ Profitable Web Page
        ◦ Ad Anatomy
        ◦ Page Layouts
        ◦ Page Structure
    ● Building Profitable Web Pages - Part II
        ◦ Introduction
        ◦ Challenges
        ◦ Page Layouts
        ◦ Insight
        ◦ Summary
    ● Webmaster Tools
        ◦ Introduction
        ◦ Google Adsense
        ◦ Google Analytics
        ◦ Google Webmaster Tools
        ◦ Bing Webmaster Tools
        ◦ Google Plus
        ◦ 3rd Party Tools and Communities
        ◦ Summary
    ● Real World Advice
        ◦ Introduction
        ◦ Business Tips
        ◦ SEO Companies
        ◦ Future


Course Fee:
USD 29

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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