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Introduction to Mobile App Marketing

Course Summary

Improve exposure, build community, and increase downloads. Learn how to market your app and manage your presence on the app stores, the web, and beyond. It takes a lot of work to make a great app, so don't let all that time and effort go to waste by thi

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    Course Syllabus

    ● Your App
        ◦ Introduction
        ◦ Overview
        ◦ Your App
        ◦ Research
        ◦ App Naming
        ◦ App Icon
        ◦ Screenshots & Description
        ◦ Social Integration
    ● The App Stores: What You Need to Know
        ◦ Introduction
        ◦ The Big 4
        ◦ The Big Stores: The Stats
        ◦ Featured: Editor's Choice
        ◦ iOS Categories
        ◦ Top Charts
        ◦ Search: Be Visual
        ◦ Screen Shots
        ◦ Rating and Reviews
        ◦ Be Familiar
        ◦ App Stores: What to Remember
        ◦ App Pricing
    ● The Web and Beyond
        ◦ Introduction
        ◦ Infrastructure
        ◦ App Website Rules
        ◦ Media Kit
        ◦ Dedicated App Video
    ● Launch Notes
        ◦ Introduction
        ◦ Before Launch
        ◦ Contests & Campaigns
        ◦ Timing Your Launch
        ◦ Launching
        ◦ Stay Active with Your App Community
        ◦ See You Next Time


Course Fee:
USD 29

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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