Rebranding Workflows in Illustrator and Photoshop
Pluralsight
Course Summary
Learn how to approach a rebranding project using Illustrator and Photoshop, by creating something new and fresh, while also preserving core elements of the previous brand identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.
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Course Description
It's difficult enough to design an identity for a new company, but when you're tasked with redesigning an identity for an established company, the challenge is even more difficult at times. This is because you have to create something new and exciting, while also preserving a sense of the business that customers have come to know. In this course, Rebranding Workflows in Illustrator and Photoshop, you're going to discover how to solve this issue by intelligently dissecting the current identity address its weaknesses, and improve on it by creating a new brand identity. First, you will learn the basics of branding and how an identity fits within a brand. You will also discover if a rebranding is even necessary. Next, you will think through the workflow of what to do while you're rebranding, both before the change and after. Finally, you will become familiar with a rebranding process by following along with a full rebranding project for a fictional business. By the end of the course, you will have a solid understanding of the concepts of rebranding and how to rebrand an identity. Software required: Photoshop CC 2015 and Illustrator CC 2015.
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Course Syllabus
Course Overview- 1m 23s
—Course Overview 1m 23sRebranding Principles- 22m 16s
—Branding and Identity Design 2m 45s
—When It's Time to Rebrand an Identity 5m 13s
—Rebranding Before and After 10m 28s
—The Rebranding Process 3m 49s"Freshly" Rebranding Project- 40m 59sFeaturing the "Freshly" Rebrand- 40m 1s