Google Analytics Fundamentals
Pluralsight
Course Summary
Quickly master Google Analytics with this hands-on, scenario-driven course, and start measuring the performance of your websites today.
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Course Description
Quickly master Google Analytics with this hands-on, scenario-driven course and start measuring the performance of your websites today. This course begins with the basics on how Google Analytics works to collect your website visitor's activity and when this activity data will be visible in reports to you, as well as, provides you step by step instructions to get the default tracking setup on your site. From there, we add on the types of activity you can track and how you enable tracking for common scenarios, including: tracking page views and events (e.g., link clicks and file downloads), e-commerce transactions, social love (e.g., Likes), and marketing campaigns. We then look at some approaches you can use to protect yourself from noise and information overload, and conclude showing how to use Google Analytics Core Reporting and Management API's from your own applications and considerations for using Google Analytics in mobile device applications.
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Course Syllabus
Introducing Google Analytics- 33m 49s
—Introduction 1m 55s
—Web Analytics Introduced 0m 58s
—Why Google Analytics 1m 15s
—How Google Analytics Works 2m 46s
—The Sample Website 1m 0s
—Enabling Analytics 6m 39s
—Enabling Analytics Recap 0m 35s
—What the Default GATC Provides 1m 29s
—Data Availability Timeline 1m 9s
—Stroll Thru Analytics UI 10m 43s
—Key Reports 3m 30s
—Flavors of Google Analytics 1m 17s
—Summary 0m 33sPageview, Event Tracking and Funnels- 33m 29s
—Introduction 2m 17s
—Introducing Goals 1m 40s
—Goals, Conversions and Funnels 2m 9s
—Creating a Funnel 5m 59s
—Discovering New Funnels 1m 35s
—Funnel Backfill 0m 29s
—Pageviews Introduced 2m 10s
—Tracking Concrete Pageviews 0m 38s
—Tracking Document Views 1m 42s
—Tracking Single Page Interactions 1m 27s
—Tracking Form Progress 1m 53s
—Event Tracking Introduced 2m 57s
—Tracking User Interaction 1m 4s
—Tracking File Downloads 1m 29s
—Tracking Mailto Clicks 0m 56s
—Tracking Outbound Links 1m 6s
—Tracking Across Domains 2m 24s
—Tracking Across Subdomains 1m 4s
—Summary 0m 30sE-commerce, Social and Campaign Tracking- 24m 5sManaging Reports and Data- 18m 34sProgramming Google Analytics- 25m 9s