Google Analytics is one of the premier tools for analysing web traffic data. Whether you manage or own a small blog, or run a major international commercial website, understanding how this free tool works can be a source of great possibilities. Google Analytics gives you access to an abundance of data. You can see where your visitors are coming from, what content is popular and whether your website is working well for you. This course will be of great interest to anyone running a website and wishing to understand the dynamics of online marketing. The course will be useful to professionals in business and marketing, as well as to the casual learner. Understanding website traffic statistics is important in every business today and understanding this tool well, will make you a more competitive employee or entrepreneur.