Customers are not patient and never in history has your website or application's performance mattered as much as today. According to Amazon, every 100 millisecond increase in load time decreased sales by 1%. In 2013 that could mean as much as 740 million dollars! Site and application speed is mentally associated with reliability, credibility, security, and stability. Developers are often unaware of how to optimize performance properly. Even worse, performance becomes a priority only when it is unacceptable or, in the best case, annoying. Learn how to profile, identify hotspot bottlenecks, and optimize .NET code to create fast and efficient applications with JetBrains dotTrace.