Package design is more than just boxes, wrappings, or labels - it's an evolutionary corner of the design industry where design takes on a physical form. It's not enough to just add graphics and text, but you need to create an equal connection between product and consumer through form and function. This course, Innovative Package Design Theory, focuses on the principles and elements of packaging design that create innovation and engagement with the consumer and explores the possibilities of secondary use of the packaging. First, you'll learn what it takes for a package to be innovative. We'll explore examples of works that are currently on the shelves and others that have been showcased and won awards. You'll study them to see what makes them innovative and how we can use similar approaches for your own work. Next, you'll engage in exercises to help you shift your perspective and explore the form and function of packaging and how to design for maximum impact. Finally, you'll put all this theory to work and you'll develop your own engaging and innovative package design and see how packaging is much more than just cardboard boxes and descriptive text. By the end of this course, you'll have a solid understanding of innovative package design, what it means, how to discover extra layers of your creativity, and how to apply it to your own projects. Software Required: Adobe Photoshop and Illustrator CC.