Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the current media landscape, and the building blocks and relative costs of a basic advertising plan. She outlines the basic process of getting your message to market and provides tools to help you refine your market focus, define your customer profiles, and establish your overall media strategy. Whether you want to do it yourself, partner with ad agencies, or work in a corporate marketing department, this course will help you understand what the ad footprint of any company, regardless of size, needs to succeed.
Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.
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Defining your audience
Crafting your message
Placing your ad
Establishing a digital, competitive, and editorial presence
Working with advertising partners
Working with an ad agency