Creating a consistent style across your collateral is critical to building a brand identity that allows your customers to instantly recognize your company and distinguish it from others. In this course, designer Steve Harris shows how to design print assets like business cards, letterhead, and envelopes that build brand awareness and catch the reader's attention. Over the course of the design process, he shows how to create a complete package in Adobe InDesign and output it for professional printing.
Setting up file dimensions and resolutions
Using consistent fonts
Creating custom swatches
Designing the front and back of a business card
Integrating a logo in designs
Outputting files for proofing and printing
Finding branding inspiration