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International SEO

Course Summary

Attract international visitors to your websites with these SEO tips from David Booth. This course will help viewers develop and implement a successful strategy for international SEO, which is increasingly important given globalization; the localized versions of leading search engines like Google, Bing, and Yahoo; and the market share of such search engines as Baidu (China), Yandex (Russia), Naver (South Korea), and others.David reviews global and regional aspects of how to determine target markets and optimize your website for different countries and languages. He then explains the technical elements of international SEO, including how search engines handle multilingual and multiregional content, and which methods to use to let search engines know just whom you're targeting. Viewers then explore international content strategy and crucial on-page elements and optimization strategies.Then learn how to perform keyword research—taking into account cultural considerations and local competition. The course moves on to explore such off-site factors as social sharing and link building, and shows how to measure results via a number of SEO-specific tools, as well as Google Analytics.


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    Course Syllabus

    1. Overview of International SEO
    2. Getting Started
    3. Understanding the Technical Aspects
    4. Understanding Content and On-Page Elements
    5. Keyword Research for International SEO
    6. Understanding Off-Site Factors
    7. Measuring Your Results
    Conclusion


Course Fee:
USD 19.99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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Winner of
REDHERRING
Top 100 Asia
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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