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Learning Adobe Reports and Analytics

Course Summary

Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.

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    Course Syllabus

    1. Introduction to Adobe Analytics
    2. Understanding Key Adobe Analytics Concepts
    3. Using Common Reports and Leveraging Dashboards
    4. Expanding Report Functionality
    5. Using Additional Reports
    6. Understanding Campaigns and Marketing Channels
    7. Leveraging Report Builder

Course Fee:
USD 19.99

Course Type:


Course Status:



1 - 4 hours / week

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