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Learning Content Marketing

Course Summary

What is content marketing? Photos, words, audio, and video—everything you create to tell the story of your product or company online. It's not a new concept, but the tools have changed dramatically in the last 10 years. In this presentation, C. C. Chapman walks through the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape. You'll learn to define a strategy that's right for your company, choose the proper platform and tools, understand how to build a successful content marketing team, and gain insight from C.C.'s years of expertise.


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    Course Syllabus

    1. Developing Your Strategy and Setting Goals
    2. Choosing the Proper Platforms and Tools
    3. Roles and Responsibilities for Your Team
    4. Using Best Practices to Implement Your Plan
    Conclusion


Course Fee:
USD 19.99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations Community

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Winner of
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Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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