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Learning Online Marketing

Course Summary

In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.


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    Course Syllabus

    1. What Is Online Marketing?
    2. Building a Foundation
    3. Planning a Web Site for Online Marketing
    4. Building or Optimizing a Web Site for Online Marketing
    5. Content Marketing
    6. Search Engine Marketing
    7. Social Media Marketing
    8. Blogging
    9. Online Advertising
    10. Email Marketing
    Conclusion


Course Fee:
USD 19.99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations , Data & Information Management and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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