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Marketing Foundations: Influencer Marketing

Course Summary

Influencer marketing doesn't just mean celebrity endorsements. Influencers can include social media personalities, avid reviewers, and even unhappy customers. Marketing expert Geno Prussakov walks you through finding these influencers, reaching out to them, implementing influencer campaigns, and measuring your success. Plus, get helpful tips for keeping your promotions legal with disclosures and getting influencers to "activate"—actively promote your product on social media and other channels.Lynda.com is a PMI Registered Education Provider. This course qualifies for professional development units (PDUs). To view the activity and PDU details for this course, click here.The PMI Registered Education Provider logo is a registered mark of the Project Management Institute, Inc.


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    Course Syllabus

    1. Types of Influencers
    2. Influencer Outreach
    3. Influencer Activation
    4. Measure and Analyze
    Conclusion


Course Fee:
USD 19.99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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