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Mobile Marketing Foundations

Course Summary

Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.This course is part of a Learning Path approved by the American Marketing Association.Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.


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    Course Syllabus

    1. Understanding Mobile Marketing
    2. Establishing Your Mobile Foundation
    3. Mobilize Your Web Presence
    4. Launching an SMS Campaign
    5. Building Mobile Applications
    6. Managing Mobile Advertising and Commerce Initiatives
    7. Regulation, Resources, and the International Perspective
    Conclusion


Course Fee:
USD 19.99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Digital Media & Games and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
REDHERRING
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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