Learn how to make more money selling your music. This course examines a two-tiered approach to music promotion and sales: one geared toward CDs and LPs, and the other toward digital downloads. Industry insider Bobby Owsinski first explains why it's still important to make CDs—to use as marketing tools and bundle into unique music packages to sell to fans—and prepare for album releases so that you get the most bang for your marketing buck.
Next he moves into the digital realm, giving an overview of the digital music services and players available. Bobby shows how giving away some of your music can actually lead to more sales, and how to set the price point for your music. He discusses the importance of metadata and registering your songs with performance rights organizations to ensure you get paid when your music is played on the radio, TV, or the Internet. Finally, Bobby wraps up by explaining how to submit your music to the largest online services, including Spotify, Pandora, and iTunes.