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Small Business Secrets

Course Summary

Are you thinking about starting a small business, freelancing, or turning a hobby into a full-time job? Or perhaps you're already running your own business and need some inspiration to take it to the next level. Each week, join small business coach Dave Crenshaw for two short lessons that reveal the secrets of running a successful small business. This series covers topics such as getting started, writing a business plan, determining your most valuable product or service, hiring people, managing processes, documenting systems, bootstrapping, seeking funding, accounting, controlling costs and profit margins, marketing, creating culture, and more.

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    Course Syllabus

    1. Finding Your Most Valuable Customers
    2. Setting Fees and Prices
    3. Solving Problems
    4. Working with Family and Friends
    5. Creating a Business Plan
    6. Starting a Hobby Business
    7. Discovering Your Most Valuable Service or Product
    8. Bootstrapping Your Business
    9. Creating Culture
    10. Getting Organized
    11. Marketing with Social Media
    12. Business Entities and Compensation
    13. Small Business Accounting
    14. Finding Your Marketing Message
    15. Documenting Business Systems
    16. Balancing Work and Life
    17. Increasing Sales in Your Business
    18. Testing Whether You Have an Idea or a Business
    19. Hiring Service Providers
    20. Hiring Employees
    21. Motivating Employees
    22. Seeking Capital
    23. Working With Difficult Customers
    24. Letting Employees Go
    25. Generating New Sales Leads
    26. Maintaining Focus as a Business Owner
    27. Thinking Like An Entrepreneur
    28. Dealing with Competition in Business
    29. Avoiding Blind Spots
    30. Creating a Customer Experience
    31. Networking for Small Business
    32. Building Accountability into your Small Business Culture
    33. Dealing with Business Failures
    34. Improving Sales Systems
    35. Giving Back
    36. Setting Goals for Small Business
    37. Channeling Your Motivation
    38. Building a Small Business Exit Strategy
    39. Building Customer Loyalty
    40. Building Employee Loyalty
    41. Structuring a Small Business
    42. Branding Your Small Business
    43. Dispelling Big-Business Illusions
    44. Understanding if Entrepreneurship Is Right for You
    45. Managing Remote Employees
    46. Crowdfunding Your Business
    47. Cultivating Entrepreneurial Curiosity
    48. Growing into a Mature Business

Course Fee:
USD 19.99

Course Type:


Course Status:



1 - 4 hours / week

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