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Email Marketing Foundations Course

Course Summary

Learn the basics of email marketing. Understand the foundational concepts of direct online marketing and learn to develop effective email marketing strategies.


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    Course Syllabus


    Course preview

    Lesson 1 - Introduction to Email Marketing

    Part 1 - Introduction to Email 05:26

    1.1 Introduction 00:20

    1.2 What's In It For Me 00:09

    1.3 Objectives 00:21

    1.4 Do You Know Email 00:39

    1.5 How Email has Changed 01:13

    1.6 Email Marketing vs. Other Channels 00:39

    1. 7 Challenges with Email 01:15

    1.8 Coming Up 00:34

    1.9 Key Takeaways 00:16

    Part 2 - Basic Terminology 09:37

    2.1 Introduction 00:20

    2.2 What's In It For Me 00:19

    2.3 Objectives 00:21

    2.4 The List 00:57

    2.5 Email Server 01:19

    2.6 Batch and Blast 00:48

    2.7 Opt-In Opt-Out and Unsubscribe 01:25

    2.8 Spam 01:10

    2.9 Blacklist 00:32

    2.10 Open Rate 00:42

    2. 11 Click - Through 00:31

    2. 12 Email Client 00:42

    2. 13 Key Takeaways 00:31

    Quiz

    Quiz

    Lesson 2 - Spam

    Spam 09:17

    1.1 Introduction 00:15

    1.2 What's In It For Me 00:19

    1.3 Objectives 00:26

    1.4 The Origins of Spam 01:23

    1.5 What is Spam 01:52

    1.6 Spam and the Law 01:15

    1.7 Canada's Express Consent Law 01:01

    1.8 Spam Filters 02:08

    1.9 Key Takeaways 00:38

    Quiz

    Quiz

    Lesson 3 - List building and List Management

    List building and List Management 11:21

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:26

    1.3 Objectives 00:17

    1.4 Your List 01:20

    1.5 Building Your List 01:28

    1.6 Rented Lists 01:21

    1.7 Compiled and Purchased Lists 01:15

    1.8 List Hygiene 01:44

    1.9 B2B List Case Studies 02:52

    1.10 Key Takeaways 00:24

    Quiz

    Quiz

    Lesson 4 - Elements of an Email

    Elements of an Email 09:34

    1.1 Introduction 00:16

    1.2 What's In It For Me 00:14

    1.3 Objectives 00:17

    1.4 00:48

    1.5 Address or From Line 00:46

    1.6 Blink Test Subject Line 00:52

    1.7 Pre-header 00:54

    1.8 Images and Media 00:29

    1.9 Clickable Links 00:48

    1.10 Email and Web Clients 00:38

    1.11 Planning for the 01:27

    1.12 Email Elements Case Studies 01:37

    1.13 Key Takeaways 00:28

    Quiz

    Quiz

    Lesson 5 - The Process of Measuring Email

    The Process of Measuring Email 07:11

    1.1 Introduction 00:28

    1.2 What's In It For Me 00:24

    1.3 Objectives 00:22

    1.4 Email Measurement Funnel 01:39

    1.5 Measure Different Email Types 00:51

    1.6 Measure By Purpose 00:58

    1.7 Measure By Campaign 00:35

    1.8 Measure Landing Page Effectiveness 00:32

    1.9 Compare All Channels 00:51

    1.10 Key Takeaways 00:31

    Quiz

    Quiz

    Lesson 6 - Marketing Automation

    Part 1 - Introduction to Marketing Automation 07:08

    1.1 Introduction 00:13

    1.2 What's In It For Me 00:26

    1.3 Objectives 00:24

    1.4 Marketing Automation 00:41

    1.5 How Automation Works 01:18

    1.6 Adding Personalization 01:15

    1.7 Automation Example 01:46

    1.8 Great Automation Opportunities 01:05

    Part 2 - Introduction to Autoresponders 07:26

    2.1 Introduction 00:30

    2.2 Predictable Events 01:18

    2.3 Example Prezi's Welcome Series 03:41

    2.4 Welcome Series Benefits 01:57

    Part 3 - Conversation Marketing and CRMs 09:10

    3.1 Introduction 00:23

    3.2 The Power of Customer Data 01:28

    3.3 Behavioral Events 01:31

    3.4 Regional Events 00:43

    3.5 Email and Social Integration 01:50

    3.6 Email and Display Integration 00:54

    3.7 Automation and Personalization Case Studies 01:51

    3.8 Key Takeaways 00:30

    Quiz

    Quiz

    Lesson 7 - Integrating Email with other disciplines

    Integrating Email with other disciplines 04:38

    1.1 Introduction 00:14

    1.2 What's In It For Me 00:30

    1.3 Objectives 00:16

    1.4 Email and Content Marketing 00:43

    1.5 Email and Conversion Optimization 01:41

    1.6 Email and Analytics 00:45

    1.7 Key Takeaways 00:29

    Quiz

    Quiz

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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