Email Marketing Foundations Course

Course preview

Lesson 1 - Introduction to Email Marketing

Part 1 - Introduction to Email 05:26

1.1 Introduction 00:20

1.2 What's In It For Me 00:09

1.3 Objectives 00:21

1.4 Do You Know Email 00:39

1.5 How Email has Changed 01:13

1.6 Email Marketing vs. Other Channels 00:39

1. 7 Challenges with Email 01:15

1.8 Coming Up 00:34

1.9 Key Takeaways 00:16

Part 2 - Basic Terminology 09:37

2.1 Introduction 00:20

2.2 What's In It For Me 00:19

2.3 Objectives 00:21

2.4 The List 00:57

2.5 Email Server 01:19

2.6 Batch and Blast 00:48

2.7 Opt-In Opt-Out and Unsubscribe 01:25

2.8 Spam 01:10

2.9 Blacklist 00:32

2.10 Open Rate 00:42

2. 11 Click - Through 00:31

2. 12 Email Client 00:42

2. 13 Key Takeaways 00:31

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Lesson 2 - Spam

Spam 09:17

1.1 Introduction 00:15

1.2 What's In It For Me 00:19

1.3 Objectives 00:26

1.4 The Origins of Spam 01:23

1.5 What is Spam 01:52

1.6 Spam and the Law 01:15

1.7 Canada's Express Consent Law 01:01

1.8 Spam Filters 02:08

1.9 Key Takeaways 00:38

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Lesson 3 - List building and List Management

List building and List Management 11:21

1.1 Introduction 00:14

1.2 What's In It For Me 00:26

1.3 Objectives 00:17

1.4 Your List 01:20

1.5 Building Your List 01:28

1.6 Rented Lists 01:21

1.7 Compiled and Purchased Lists 01:15

1.8 List Hygiene 01:44

1.9 B2B List Case Studies 02:52

1.10 Key Takeaways 00:24

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Lesson 4 - Elements of an Email

Elements of an Email 09:34

1.1 Introduction 00:16

1.2 What's In It For Me 00:14

1.3 Objectives 00:17

1.4 00:48

1.5 Address or From Line 00:46

1.6 Blink Test Subject Line 00:52

1.7 Pre-header 00:54

1.8 Images and Media 00:29

1.9 Clickable Links 00:48

1.10 Email and Web Clients 00:38

1.11 Planning for the 01:27

1.12 Email Elements Case Studies 01:37

1.13 Key Takeaways 00:28

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Lesson 5 - The Process of Measuring Email

The Process of Measuring Email 07:11

1.1 Introduction 00:28

1.2 What's In It For Me 00:24

1.3 Objectives 00:22

1.4 Email Measurement Funnel 01:39

1.5 Measure Different Email Types 00:51

1.6 Measure By Purpose 00:58

1.7 Measure By Campaign 00:35

1.8 Measure Landing Page Effectiveness 00:32

1.9 Compare All Channels 00:51

1.10 Key Takeaways 00:31

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Lesson 6 - Marketing Automation

Part 1 - Introduction to Marketing Automation 07:08

1.1 Introduction 00:13

1.2 What's In It For Me 00:26

1.3 Objectives 00:24

1.4 Marketing Automation 00:41

1.5 How Automation Works 01:18

1.6 Adding Personalization 01:15

1.7 Automation Example 01:46

1.8 Great Automation Opportunities 01:05

Part 2 - Introduction to Autoresponders 07:26

2.1 Introduction 00:30

2.2 Predictable Events 01:18

2.3 Example Prezi's Welcome Series 03:41

2.4 Welcome Series Benefits 01:57

Part 3 - Conversation Marketing and CRMs 09:10

3.1 Introduction 00:23

3.2 The Power of Customer Data 01:28

3.3 Behavioral Events 01:31

3.4 Regional Events 00:43

3.5 Email and Social Integration 01:50

3.6 Email and Display Integration 00:54

3.7 Automation and Personalization Case Studies 01:51

3.8 Key Takeaways 00:30

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Lesson 7 - Integrating Email with other disciplines

Integrating Email with other disciplines 04:38

1.1 Introduction 00:14

1.2 What's In It For Me 00:30

1.3 Objectives 00:16

1.4 Email and Content Marketing 00:43

1.5 Email and Conversion Optimization 01:41

1.6 Email and Analytics 00:45

1.7 Key Takeaways 00:29

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