Digital & Social Selling Certified Associate Training Course
Simplilearn Americas LLC
Course Summary
Digital and social selling is changing the game for sales and marketing teams everywhere. Based on proven methods, digital selling course is designed to help sales and marketing professionals sharpen their digital and social selling skills and gain a competitive edge in the marketplace. You’ll get hands-on exposure to modern CRM and sales intelligence tools and learn how to improve social media engagement, generate better quality prospects, drive faster conversions and generate more revenue.
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Course Description
What are the main differences between digital selling and social selling?
Social selling is a subset of digital selling with its own specialties. If you’re thinking that social media comes into play here, you’re absolutely right, but there’s more to social selling than merely engaging with customers via Twitter and Facebook.
Social selling is a critical element of digital selling, but one that shouldn’t take up all your energies at the exclusion of other methods. Social selling is a slice of the cake, but it’s by no means the whole cake. There’s still display advertising, email marketing, content creation and various other digital techniques and mediums, all of which have a role to play as part of your overall digital sales strategy.Is this live training, or will I watch pre-recorded videos?
All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session that you attend for your future reference. Classes are attended by a global audience to enrich your learning experience.Where and how can I access the e-learning content? Are there any limitations?
Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.Can I cancel my enrollment? Will I get a refund?
Yes, you can cancel your enrollment if necessary. We will refund the course price after deducting an administration fee. To learn more, please view our Refund Policy.What payment options are available?
Payments can be made using any of the following options. You will be emailed a receipt after the payment is made.Visa Credit or Debit Card
MasterCard
American Express
Diner’s Club
PayPal
What tools do I need to attend the training sessions?
The tools you’ll need to attend training are:Windows: Windows XP SP3 or higher
Mac OSX 10.6 or higher
Internet speed: Preferably 512 Kbps or higher
Headset, speakers and microphone: You’ll need headphones or speakers to hear instructions clearly, as well as a microphone to talk to others. You can use a headset with a built-in microphone, or separate speakers and a microphone.
Who are our instructors and how are they selected?
All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience. Each of them has gone through a rigorous selection process that includes profile screening, technical evaluation, and a training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating remain on our faculty.
What is Global Teaching Assistance?
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.What is covered under the 24/7 Support promise?
We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.I’d like to learn more about this training program. Who should I contact?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.
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Course Syllabus
Course preview
Module 0 - Introduction to Digital and Social Selling
Course Introduction 03:00
Introduction 03:00
Module 1 – Attract your customers
Section 1 - Introduction to Digital Selling-Beyond Social Selling 49:38
1.1 What is Digital Selling? 15:06
1.2 What Makes a Successful Digital Business 12:11
1.3 The Difference between Digital Selling and Social Selling 09:14
1.4 The Importance of Digital Sales Tools 13:07
Quiz
Section 2 - Developing Digital Selling Credibility 1:52:55
2.1 Importance of Developing a Strong Social Media Profile 14:17
2.2 Advantages of Building a Personal Brand 13:48
2.3 Building a Strong Personal Brand 21:34
2.4 Enhancing Social Credibility 17:04
2.5 Managing Your Social Platforms Part 1 11:15
2.6 Managing Your Social Platforms Part 2 12:19
2.7 Managing Your Social Platforms Part 3 09:13
2.8 Managing Your Social Platforms Part 4 13:25
Quiz
Project 1 – Building Digital Sales Credibility
Building Digital Sales Credibility
Module 2 – Connect with your customers
Section 3 - Digital Research and Developing Buyer Personas 1:40:29
3.1 Defining the Buyer Journey 14:23
3.2 Introduction to Digital Buyer Profiles 08:57
3.3 Honing Your Target Buyer Personas 21:01
3.4 The Value of Sales Intelligence 21:44
3.5 Sales Intelligence Tools and How to Use Them 18:02
3.6 Researching Market Trends 16:22
Quiz
Section 4 - Turning Digital Connections into Sales Conversations 1:14:31
4.1 CRM and Marketing Automation and Their Value in Digital Selling 20:16
4.2 The Importance of A Digital Sales Hub 08:37
4.3 Measuring Buyer Engagement 11:17
4.4 Introduction to Digital Selling Tools 12:36
4.5 Converting Prospects into Customers 21:45
Quiz
Project 2 – Identifying Buyer Personas
Identifying Buyer Personas
Module 3 – Engage with your customers
Section 5 - Building Sales Engagement Through Content Marketing 55:20
5.1 Creating Persona-specific Content and Delivering It 11:19
5.2 Establishing Thought Leadership 09:53
5.3 Setting Up Your Content Creation Calendar 10:20
5.4 Creating a Multi-channel Campaign 11:23
5.5 Essential Content Management Tools 12:25
Quiz
Project 3 – Building Content Marketing Plan
Building Content Marketing Plan
Module 4 – Convert and Grow your customers
Section 6 - Developing an Integrated Digital Selling Strategy 38:27
6.1 Optimizing Your Campaign Calendar 09:34
6.2 Tailoring Your Message to Suit the Buyer Persona 08:33
6.3 How to Engage with Buyer Personas to Drive Sales 11:09
6.4 Managing Your Digital Sales Campaigns 09:11
Quiz
Section 7 - Digital Selling Beyond Customer Acquisition 41:10
7.1 Importance of Developing Customer Relationships 11:25
7.2 Using Digital Selling to Aid Customer Expansion 08:07
7.3 Handling Negative Customer Experiences 12:04
7.4 The Future of Social and Digital Selling 09:34
Quiz
Project 4 – Building Integrated Selling Strategy
Building Integrated Selling Strategy
That was just a sneak-peak into the lesson.
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