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YouTube and Video Marketing Certification Training

Course Summary

Learn how to make the best use of video to promote a business and advertise using YouTube.


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    Course Syllabus


    Course preview

    YouTube and Video Marketing

    Lesson 1 - Video & YouTube Marketing, Part 1: Establishing a Video Marketing Strategy 15:00

    1.1 Overview

    1.2 Introduction 00:26

    1.3 7 Video Strategies 00:49

    1.4 YouTube is Key 03:01

    1.5 Make Videos That Users Watch 02:34

    1.6 Schedule Your Videos 03:49

    1.7 Optimize Videos for Search 04:21

    Lesson 2 - Video & YouTube Marketing, Part 2: Gaining Exposure and Measuring Impact 14:28

    2.1 Overview

    2.2 Introduction 00:13

    2.3 Paid Video Promotion 03:34

    2.4 Success with TrueView Ads 02:40

    2.5 Make Your Video Shareable 03:11

    2.6 Measure Your Impact 01:35

    2.7 Analyze the Customer Journey 01:42

    2.8 Video Length Guidelines 01:07

    2.9 Coming Up 00:26

    Lesson 3 - Video & YouTube Marketing, Part 3: Leveraging Mobile Video 13:22

    3.1 Overview

    3.2 Introduction 00:22

    3.3 Power of Mobile Video 01:01

    3.4 Six Questions on Mobile Video 00:45

    3.5 Who's on Which Channels? 03:01

    3.6 What Are Viewers Watching and Sharing? 03:03

    3.7 When Should You Make Mobile Videos? 01:09

    3.8 Example: GoPro 02:18

    3.9 Examples: USA Today & GE 01:43

    Lesson 4 - Video & YouTube Marketing, Part 4: Promoting & Measuring Mobile Video 11:52

    4.1 Overview

    4.2 Introduction 00:14

    4.3 Where to Promote Your Videos? 00:46

    4.4 YouTube Ads & Orabrush 02:56

    4.5 Why Is Mobile Video Unique? 01:58

    4.6 Vloggers vs Brands: Time of Day 01:36

    4.7 Vloggers vs Brands: Upload Frequency 00:54

    4.8 How to Measure Mobile Video? 02:45

    4.9 Conclusion 00:43

    That was just a sneak-peak into the lesson.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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