Facebook Marketing & Advertising Certification Training
Simplilearn Americas LLC
Course Summary
Gain a thorough knowledge on the various aspects of Facebook. Learn how to make the best use of this social media site using the latest marketing strategies.
-
+
Course Description
How do I enroll for the online training?
You can enroll for the online training through our website. You can make online payment using any of the following options:Visa debit/credit card
American Express and Diners Club cards
Master Card
PayPal
Once the online payment is done, you will automatically receive payment receipt, via email.What will I get along with this training?
In this training, you will have access to online e-learning.Do you provide money back guarantee for the training programs?
Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.Can I extend the access period?
Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.Where and how can I access the e-learning content? Are there any limitations?
Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.I am not able to access the online course. Whom should I contact for a solution?
Please raise a request via our Help and Support portal to have your issue resolved.I want to know more about the training program. Whom do I contact?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.What do I need to do to unlock my Simplilearn certificate?
Complete 85% of the course.
-
+
Course Syllabus
Course preview
Facebook Marketing
Lesson 1 - Facebook Marketing, Part 1: Understanding Facebook 17:16
1.1 Overview
1.2 Introduction 00:15
1.3 What is Facebook? 01:22
1.4 Diverse Userbase 01:51
1.5 Why This Audience Matters 02:17
1.6 Understanding the Options 02:42
1.7 Marketing Yourself 01:37
1.8 The Business Side 04:16
1.9 Where Followers Interact 02:29
1.10 Coming up 00:27
Lesson 2 - Facebook Marketing, Part 2: Getting Started on Facebook 28:40
2.1 Overview
2.2 Introduction 00:09
2.3 Anatomy of a Page 03:02
2.4 Establishing Your Presence 01:45
2.5 Facebook Cover Photos 02:31
2.6 Vanity Facebook URL 00:38
2.7 Pinning & Reviews 02:16
2.8 Timeline Menu System 01:07
2.9 Page Messaging 01:39
2.10 Daily Moderation 01:02
2.11 Page Admin Types 02:20
2.12 Integrated Post Scheduling 02:36
2.13 Great Engagement Data 02:41
2.14 Promotion Guidelines 02:45
2.15 A Secondary Home 01:37
2.16 Keep in Mind... 01:53
2.17 Coming Up 00:39
Lesson 3 - Facebook Marketing, Part 3: Understanding the Facebook Algorithm & News Feed 25:36
3.1 Overview
3.2 Introduction 00:10
3.3 The News Feed 03:09
3.4 News Feed Changes 02:20
3.5 An End to Like Baiting 02:04
3.6 Generate Genuine Engagement 01:51
3.7 Value Over Sales Pitches 02:26
3.8 Algorithm Reality Check 02:27
3.9 How You Rank 03:08
3.10 The Science of Facebook 02:18
3.11 Importance of Tagging 01:16
3.12 Ordering Posts 01:42
3.13 Promoted Posts 02:16
3.14 Coming Up 00:29
Lesson 4 - Facebook Marketing, Part 4: Integrating Facebook with Other Efforts 12:09
4.1 Overview
4.2 Introduction 00:16
4.3 The Problem with Social Media 02:04
4.4 Facebook Social Plugins 03:28
4.5 Other Plugin Options 02:34
4.6 Claim Your Places Listing 03:47
Facebook Advertising
Lesson 1 - Facebook Advertising, Part 1: Understanding Facebook Ads 11:51
1.1 Overview
1.2 Introduction 00:15
1.3 Tapping into the Ad Market 01:36
1.4 Advertising Options 02:56
1.5 Target New Contacts 01:20
1.6 Push Your Way to Followers 01:12
1.7 Follow the Rules 00:55
1.8 The 20% Rule 01:11
1.9 Today's Facebok Mini-Rant 02:05
1.10 Coming Up 00:21
Lesson 2 - Facebook Advertising, Part 2: Choosing Your Ad Type 09:58
2.1 Overview
2.2 Introduction 00:15
2.3 What Ad Do You Want? 01:55
2.4 Every Ad Starts Differently 00:51
2.5 Choosing Your Creative 00:43
2.6 Understanding Your Ad Options 01:12
2.7 Apply PPC Principles 01:15
2.8 Match Your Brand 01:23
2.9 Tell Them Who You Are 00:44
2.10 Emotional Impact 00:47
2.11 Visual Impact 00:36
2.12 Coming Up 00:17
Lesson 3 - Facebook Advertising, Part 3: Facebook Ad Targeting 15:21
3.1 Overview
3.2 Introduction 00:14
3.3 Dozen Ways to Target 02:08
3.4 Location, Age, and Gender Targeting 01:14
3.5 Interest Targeting 01:42
3.6 Connection Targeting 01:13
3.7 Relationship Status Targeting 01:15
3.8 Education & Work Targeting 01:23
3.9 An Ultra Targeting List 01:04
3.10 Custom Audiences 02:28
3.11 Minimum Reach 00:52
3.12 Why Use Custom Audiences? 01:48
That was just a sneak-peak into the lesson.
Enroll for this course and get full access.
Enroll now
