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Pinterest Marketing Certification Training

Course Summary

Gain a thorough perspective on Pinterest and learn how to best use Pinterest as a marketing channel.


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    Course Syllabus


    Course preview

    Pinterest Marketing

    Lesson 1 - Pinterest Marketing, Part 1: Understanding Pinterest's Potential 24:24

    1.1 Overview

    1.2 Introduction 00:16

    1.3 What is Pinterest? 01:14

    1.4 Redefining Bookmarks 01:27

    1.5 Redefining Idea Search 01:39

    1.6 A Gateway Site 02:18

    1.7 Who's On Pinterest? 02:03

    1.8 Men on Pinterest 02:09

    1.9 Great Traffic Potential 01:54

    1.10 E-Commerce Potential 02:29

    1.11 Image Value 04:11

    1.12 Why Jump at Pinterest? 02:19

    1.13 Business Size and Potential 02:04

    1.14 Coming Up Next 00:21

    Lesson 2 - Pinterest Marketing, Part 2: Putting Pinterest to Work 25:59

    2.1 Overview

    2.2 Introduction 00:15

    2.3 Getting Set Up 01:40

    2.4 Business Setup 01:45

    2.5 Finalizing Setup 01:47

    2.6 Types of Boards 03:42

    2.7 Creating a Pinboard 02:28

    2.8 Category Selection 01:16

    2.9 Smart Feed Algorithm 02:22

    2.10 The Smart Feed & You 01:36

    2.11 Pinterest Segmentation 03:03

    2.12 Pinterest & Your Website 01:34

    2.13 Rich Pins 03:24

    2.14 Who Pinned Your Content? 00:46

    2.15 Coming Up Next 00:21

    Lesson 3 - Pinterest Marketing, Part 3: Building a Pinterest Strategy 27:53

    3.1 Overview

    3.2 Introduction 00:15

    3.3 Why Use Pinterest? 01:09

    3.4 Driving Traffic 02:18

    3.5 Generating Loyalty 02:13

    3.6 Demonstrating Product Potential 03:14

    3.7 Understanding Consumers on Pinterest 02:54

    3.8 Leveraging Trends and Content 01:56

    3.9 Tell Your Story on Pinterest 02:19

    3.10 Creating and Curating Content 01:58

    3.11 Trendspotting 02:29

    3.12 Repurposing Content 01:25

    3.13 Outreach & Pitch Research 03:02

    3.14 Secret Boards 02:21

    3.15 Coming Up Next 00:20

    Lesson 4 - Pinterest Marketing, Part 4: Pinterest Measurement 22:58

    4.1 Overview

    4.2 Introduction 00:15

    4.3 Measuring Activity 02:12

    4.4 Pinterest Profile Data 01:18

    4.5 Top Pin Impressions 01:20

    4.6 Audience Data 01:57

    4.7 Your Audience Interests 01:32

    4.8 Things to Consider 02:33

    4.9 Analytics Reveals Value 03:49

    4.10 Tracking Traffic 01:49

    4.11 Troubleshooting Issues 05:00

    4.12 Pin Alerts 01:13

    Lesson 5 - Pinterest Advertising 13:11

    5.1 Overview

    5.2 Introduction 00:15

    5.3 Paying for Pinterest Exposure 02:06

    5.4 Pay for a Partner 01:37

    5.5 Case Study: Target 01:07

    5.6 Promoted Pins 03:01

    5.7 Promoted Pins Data 01:01

    5.8 Promoted Pins Tips 04:04

    That was just a sneak-peak into the lesson.
    Enroll for this course and get full access.
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Course Fee:
USD 99

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

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