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Marketing Your App or Game with App Store Optimization (ASO)

Course Summary

Everything you need to know about Marketing your mobile App or Game to get more downloads. Covers both iOS & Android.

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    Course Syllabus

    • Introduction
      • Introduction
    • ASO Fundamentals
      • What is ASO & Why is It Important?
      • How App Stores Rank Your App
      • Before ASO: App Creation
    • ASO Foundation
      • Crafting The Perfect App Title
      • Selecting Keywords Part 1
      • Selecting Keywords Part 2
      • Effective ASO Tools
      • Using App Annie for More Keywords
    • ASO Foundation Demo
      • Demo - Create a Keyword List
      • Demo - Keyword Optimization
      • Demo - Crafting Your Title
      • Demo - Selecting High Value Keywords
    • Additional ASO Techniques
      • Efficient Localization Strategies
      • One More Localization Hack
      • Choosing Your Category
      • How to Write a Great Description
      • Simple Formula for Writing an Effective Description
      • When to Launch Your App
      • Free or Paid? How to Price Your App
      • How to Get Ratings & Reviews to Snowball Downloads
    • Making a Great First Impression
      • Creating a Killer App Icon
      • Creating Appealing Screenshots
      • Creating a Video Teaser
    • Wrap Up
      • Future-Proof What You've Just Learned

Course Fee:
USD 197

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Open Source , Development & Implementations , Operating Systems and E-Commerce Community

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Finalist at SiTF Awards 2014 under the category Best Social & Community Product
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