How To Build A Customer Factory
Udemy
Course Summary
The Small Business Marketing System
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Course Description
How To Build A Customer Factory is the most comprehensive small business marketing eLearning course ever created. Every successful business has a Customer Factory - a systematic program that generates a steady stream of new business week after week, month after month. And that's exactly what you'll have when you complete this course. Through this course hundreds of students from around the world have learned how to turn complete strangers into customers (one-time/first-time buyers), and customers into clients (long-term sources of repeat and referral business). . What Students Say About How To Build A Customer Factory Excellent Teacher, Great Course. Frank is a natural teacher. The course is full of solid information and clear, simple steps. Going through it feels like you're having a conversation directly with Frank. Nate D.
Solid marketing advice without the buzz-words. Frank delivers solid advice on creating a 'customer factory' without crazy market-speak. He uses simple examples to make his step-by-step process easy to understand, and the steps are easy to follow. He covers everything from your elevator speech to automated customer creation. Mike T.
Great time saving powerful information. Frank Felker knows his stuff. This is an easy step by step course I was able to follow and put into practice immediately. Sometimes I can get side tracked and off process but Frank made it pretty clear with what to do when. I am looking forward to having more clients and knowing how to keep my marketing going. Elaine G.
This course contains a massive amount of valuable information that can be absorbed in bite-sized pieces. As a business owner I have spent thousands of dollars and countless hours away from home in seminars. Watching these individual videos was like taking a $10,000 seminar from the comfort of my home. AND, I could watch when I wanted and where I wanted. David D.
Frank Felker presents expert advice for anyone who is thinking of owning a business, owns a struggling business or wants to take a successful business to the next level. Kurt G.
A comprehensive and well-explained course on the complexities of establishing and maintaining a viable customer base! G. Artley
The instructor has a very common sense and easy to understand approach to growing clients. Martin S.
Having taken numerous online courses and attended a multitude of seminars regarding marketing, sales and customer retention, this course OUTSHINES ALL OF THEM, COMBINED! I highly recommend this course to anyone who has a desire to be successful and prosperous in their sales or marketing career. Jason S.
Frank Felker has created a comprehensive, detailed yet easy to understand, important course which every aspiring entrepreneur, business owner or corporate executive needs to take. Nicely presented, well organized, I have enjoyed learning (and re-learning) things from watching Frank's presentation. It's worth well more than the cost of the course. Michael W.
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Course Syllabus
- Introduction
- Welcome To The Course
- What You’ll Learn (Class Overview)
- How Successful Small Business Marketing Works
- The Groupon Conundrum
- [QUIZ] The Groupon Conundrum
- The Marketing Mindset
- [QUIZ] The Marketing Mindset
- Why Marketing Is So Difficult
- [QUIZ] Why Marketing Is So Difficult
- Customer Life Cycle Stages
- [QUIZ] Customer Life Cycle Stages
- The Dating Life Cycle
- [QUIZ] The Dating Life Cycle
- The Marketing Assembly Line
- [QUIZ] The Marketing Assembly Line
- Seller’s Lament
- [QUIZ] Seller's Lament
- Design Your Customer
- Section Introduction/Overview
- Target Marketing
- [QUIZ] Target Marketing
- Why People Hate Target Marketing
- [QUIZ] Why People Hate Target Marketing
- The Doctor/Patient Approach
- [QUIZ] The Doctor/Patient Approach
- Crafting Your Identity
- [QUIZ] Crafting Your Identity
- Your Elevator Speech
- Rich Harshaw and Monopolize Your Marketplace
- [QUIZ] Rich Harshaw and Monopolize Your Marketplace
- Frank Doesn’t Know Who He Is
- [QUIZ] Frank Doesn’t Know Who He Is
- Your Prime Client Profile
- [QUIZ] Your Prime Client Profile
- Appointment Management Software Company Example
- [QUIZ] Appointment Management Software Company Example
- List Building with InfoUSA
- [QUIZ] List Building With infoUSA
- Pick Your Process
- Section Introduction/Overview
- Marketing Processes
- [QUIZ] Marketing Processes
- Broken Marketing Processes
- [QUIZ] Broken Marketing Processes
- What Education-Based Marketing Is
- [QUIZ] What Education-Based Marketing Is
- How Education-Based Marketing Works
- [QUIZ] How Education-Based Marketing Works
- Old Town Coffee & Spice Education-Based Customer Factory
- [QUIZ] Old Town Coffee and Spice
- Tool It Up
- Section Introduction/Overview
- Marketing Tools 1
- [QUIZ] Marketing Tools 1
- Marketing Tools 2
- [QUIZ] Marketing Tools 2
- Create Your Database with Less Annoying CRM
- [QUIZ] Create Your Database with Less Annoying CRM
- Touch Marketing with Constant Contact
- [QUIZ] Touch Marketing with Constant Contact
- Automate Your Assembly Line
- [QUIZ] Automate Your Assembly Line
- Turn It On
- Section Introduction/Overview
- Commitment
- [QUIZ] Commitment
- Budgeting ($20 Marketing)
- Testing, Tweaking and Tracking
- Build Your Customer Factory
- Section Introduction/Overview
- How To Use The Worksheets
- Design Your Customer
- Pick Your Process
- Tool It Up
- Turn It On
- Thanks For Watching
- Your Free Bonus Material
- Bonus Video: Touch Marketing Mastery Seminar
- The Greatest Job You Never Thought Of (audiobook)
- Three Weeks To Local Search Domination (PDF eBook)
- Touch Marketing For Real Estate Teleseminar (audio)
- The Story You Are About To See...
- How To Build A Customer Factory In Eight Minutes Or Less
- Additional Food For Thought
- The M Myth
- Online Learning Podcast Interview