Google AdWords for Beginners
Udemy
Course Summary
Learn how to effectively use AdWords to reach more customers online and grow your business.
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Course Description
"This course was exactly what I needed. I will watch it several times and would suggest it for anyone looking to start with AdWords." -Brad Fach, Founder, PatentFile In just over 3 hours you will learn how to create Google AdWords campaigns that boost traffic, increase sales and build your business online – or your money back! Throughout this comprehensive course you will learn all of the elements that go into creating campaigns that deliver a high return on every dollar you spend – from targeting, to research, to writing compelling ads, to campaign optimization. You will also get a firm grasp on the basics of AdWords and how it works, which is necessary to create successful campaigns. After completing Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns. Each lesson includes:
- An in-depth video lesson
- A screencast walk-through using a live AdWords account
- Links to tools and relevant articles for further reading
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Course Syllabus
- Google AdWords Fundamentals
- AdWords Intro
- Ad Rank
- Landing Pages
- Walk Through: Landing Page Examples
- Campaign & Ad Group Fundamentals
- Section 1: Links & Further Reading
- Targeting and Bidding
- Location Targeting
- Walk Through: Location Targeting
- Walk-through: Location Groups
- Language Targeting
- Walk Through: Language Targeting
- Bidding & Budgeting
- Walk Through: Bidding & Budgeting
- Walk Through: Adding Conversion Tracking
- Ad Extensions
- Walk Through: Ad Extensions
- Section 2: Links & Further Reading
- Creating Ads & Adding Keywords
- Creating & Writing Ads
- Walk Through: Creating And Writing Ads
- Adding Keywords
- Keyword Match Types
- Walk Through: Adding Keywords & Keyword Match Types
- Walk Through: Adding Negative Keywords
- Dynamic Keyword Insertion
- Walk Through: Dynamic Keyword Insertion
- Section 3: Links & Further Reading
- AdWords Strategies & Research Tools
- Walk Through: Competitive Research
- Google Keyword Planner
- Walk Through: Using Google Analytics for Keyword Research
- Section 4: Links & Further Reading
- Optimization
- Optimization Overview
- Optimizing Campaign Settings
- Optimizing Through A/B Testing
- Optimizing with Ad Extensions
- Optimizing Click Through Rates
- Optimizing with Negative Keywords
- Display and Remarketing
- Intro into Display Campaigns
- Walk Through: Display Campaigns
- Intro into Remarketing
- Walk Through: Remarketing
- Section 5: Links & Further Reading
- Conclusion
- The Wrap-up
- AdWords Voucher