Everything About Search Engine Optimization (SEO) for 2015

Udemy
Course Summary
Learn do-it-yourself search engine optimization (SEO) to increase your web traffic and Google search rankings.
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Course Description
UPDATED NOVEMBER 21.
Are you unhappy with how unpopular your website is?
You’ve created a website and spent weeks creating your content. You’ve worked hard, but your site still isn’t gaining the kind of traffic you would like. It’s not your fault. Managing and marketing a website isn’t easy. Everyone tells you to use social media, promotional e-mails, and everyone has an opinion about your site’s appearance. Instead of begging your friends for “Likes,” spamming your neighbors with newsletters, or trying to stomach the critiques about your logo, what about trying to tap into your share of the 3.5 billion searches conducted on Google every day? Search engine optimization (SEO) is the process of getting your website into that top result for your target search terms. It’s how Nike ranks first for the search term “tennis shoes,” and how Dell’s website is on the first page for the term “computers.” If you’d like for, say, your cookie delivery company to rank first for the term “chocolate chip cookies,” or you’d just like to boost your web traffic—I have the solution! Imagine what it would be like to handle the SEO of your website yourself, without having to fork over piles of cash to a search agency. (You could start teaching SEO to others even!) With any luck, at the end of this course, you’ll feel confident enough to take the reins and get your site to that top spot all on your own. This course will teach you all you need to know about optimizing your website for search engines. Paired with quizzes, helpful content, and a few tips here and there, you’ll get a taste of everything involved with increasing the search visibility of your website, without needing to filter through all of the noise on the World Wide Web. You will get access to:- Over 30 bite-sized training videos – In dozens of easy-to-understand videos, I will uncover the secrets of conquering the practice of search engine optimization. These videos are delivered online so you can watch them from the comfort of your own home.
- 6 benchmark tests – By incorporating intermittent quizzes, you can be sure you comprehend the most important concepts and keep yourself motivated to stay attentive.
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Course Syllabus
- Introduction
- What are Bing, Yahoo!, and Google?
- How do search engines function?
- What is search engine optimization (SEO)?
- Why is SEO important?
- Black Hat SEO and White Hat SEO
- Introduction
- Keyword Research
- What is keyword research?
- What are keywords, keyphrases, and long-tail keyword phrases?
- Researching keywords with Google's Keyword Planner
- Researching keywords with Google Analytics
- Researching keywords with Bing Ads Intelligence
- Leveraging competitors and Google Autocomplete for keyword research
- Keyword Research
- Keyword Analysis
- What is keyword analysis?
- Calculating the Keyword Efficiency Index (KEI)
- Analyzing keywords with Google Trends
- What is searcher intent?
- Keyword Analysis
- Content Optimization
- What is content optimization?
- Developing a keyword-to-page matrix
- Understanding keyword density and word count
- Optimizing page content for search engines
- Optimizing images for search engines
- Content Optimization
- Link Building
- What is link building?
- Creating a link building strategy
- What is link baiting?
- Link building with social networking and bookmarking
- Link building through blogging
- Link building with article and directory submissions
- Link building with reviews, content syndication, and link exchanges
- Link Building
- SEO Tracking
- What is SEO tracking?
- Tracking your site with Google Webmasters
- Tracking your PageRank and Alexa score
- Tracking traffic with Google Analytics
- Tracking rank with Rankchecker
- Tracking backlinks with Open Site Explorer
- SEO Tracking
- Conclusion
- Conclusion