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Everything About Search Engine Optimization (SEO) for 2015

Course Summary

Learn do-it-yourself search engine optimization (SEO) to increase your web traffic and Google search rankings.

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    Course Syllabus

    • Introduction
      • What are Bing, Yahoo!, and Google?
      • How do search engines function?
      • What is search engine optimization (SEO)?
      • Why is SEO important?
      • Black Hat SEO and White Hat SEO
      • Introduction
    • Keyword Research
      • What is keyword research?
      • What are keywords, keyphrases, and long-tail keyword phrases?
      • Researching keywords with Google's Keyword Planner
      • Researching keywords with Google Analytics
      • Researching keywords with Bing Ads Intelligence
      • Leveraging competitors and Google Autocomplete for keyword research
      • Keyword Research
    • Keyword Analysis
      • What is keyword analysis?
      • Calculating the Keyword Efficiency Index (KEI)
      • Analyzing keywords with Google Trends
      • What is searcher intent?
      • Keyword Analysis
    • Content Optimization
      • What is content optimization?
      • Developing a keyword-to-page matrix
      • Understanding keyword density and word count
      • Optimizing page content for search engines
      • Optimizing images for search engines
      • Content Optimization
    • Link Building
      • What is link building?
      • Creating a link building strategy
      • What is link baiting?
      • Link building with social networking and bookmarking
      • Link building through blogging
      • Link building with article and directory submissions
      • Link building with reviews, content syndication, and link exchanges
      • Link Building
    • SEO Tracking
      • What is SEO tracking?
      • Tracking your site with Google Webmasters
      • Tracking your PageRank and Alexa score
      • Tracking traffic with Google Analytics
      • Tracking rank with Rankchecker
      • Tracking backlinks with Open Site Explorer
      • SEO Tracking
    • Conclusion
      • Conclusion

Course Fee:
USD 79

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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