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Everything About Search Engine Optimization (SEO) for 2015

Course Summary

Learn do-it-yourself search engine optimization (SEO) to increase your web traffic and Google search rankings.


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    Course Syllabus

    • Introduction
      • What are Bing, Yahoo!, and Google?
      • How do search engines function?
      • What is search engine optimization (SEO)?
      • Why is SEO important?
      • Black Hat SEO and White Hat SEO
      • Introduction
    • Keyword Research
      • What is keyword research?
      • What are keywords, keyphrases, and long-tail keyword phrases?
      • Researching keywords with Google's Keyword Planner
      • Researching keywords with Google Analytics
      • Researching keywords with Bing Ads Intelligence
      • Leveraging competitors and Google Autocomplete for keyword research
      • Keyword Research
    • Keyword Analysis
      • What is keyword analysis?
      • Calculating the Keyword Efficiency Index (KEI)
      • Analyzing keywords with Google Trends
      • What is searcher intent?
      • Keyword Analysis
    • Content Optimization
      • What is content optimization?
      • Developing a keyword-to-page matrix
      • Understanding keyword density and word count
      • Optimizing page content for search engines
      • Optimizing images for search engines
      • Content Optimization
    • Link Building
      • What is link building?
      • Creating a link building strategy
      • What is link baiting?
      • Link building with social networking and bookmarking
      • Link building through blogging
      • Link building with article and directory submissions
      • Link building with reviews, content syndication, and link exchanges
      • Link Building
    • SEO Tracking
      • What is SEO tracking?
      • Tracking your site with Google Webmasters
      • Tracking your PageRank and Alexa score
      • Tracking traffic with Google Analytics
      • Tracking rank with Rankchecker
      • Tracking backlinks with Open Site Explorer
      • SEO Tracking
    • Conclusion
      • Conclusion


Course Fee:
USD 79

Course Type:

Self-Study

Course Status:

Active

Workload:

1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
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Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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