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Pay Per Click Advertising

Course Summary

Understand how to define the right keywords, write the winning advert and use all the techniques to lower your price.

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    Course Syllabus

    • Pay Per Click Advertising
      • Intro to Paid search
      • Business case
      • Market share and definitions
      • PPC-high intent customers
      • Head vs Tail searches
      • How paid search works and text adverts
      • Quality Score
      • Landing page optimisation
      • Structuring Campaigns
      • Structuring Campaigns Exercise
      • Keyword Analysis
      • Keyword analysis-Exercise
      • Keyword Matching
      • Negative matching
      • Ad text
      • Keyword Insertion
      • Ad rotation Budget and Building
      • Scheduling
      • Standard and Conversion AdWords metrics
      • Web Analytics
      • Updating Status
      • Disapproved Ads_Analysing performance
      • Mobile Phones
      • Google display network_Remarketing
      • Image search Ads_AdWords editor
      • Google shopping
      • Summary PPC

Course Fee:
USD 67

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Development & Implementations and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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