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Search and Social Media Optimization Essentials

Course Summary

Create a holistic search and social media optimization framework while learning how to optimize your online content.

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    Course Syllabus

    • Introduction to Optimization
      • Introduction to the Course
      • How to Get Found
      • Where to Get Found
      • Preparing Keywords
    • Optimizing for Search
      • Optimizing for Search Engines
      • Optimizing for Social Networks
      • Other Social Media Platforms
      • Optimizing for the Mobile Web
    • Optimizing for Sharing
      • Creating Sharable Content
      • Making Content Easy to Share
      • Optimizing with Open Graph
    • Optimizing for Conversion
      • Google Authorship
      • Rich Snippets and Microdata
      • Twitter Cards and Rich Pins
    • Conclusion: Optimization Framework
      • Conclusion: Creating an Optimization Framework
    • Worksheets and Resources
      • Keyword Prep Worksheet
      • Mobile Website Strategy Worksheet
      • Media Upload Worksheet
      • Open Graph Example
      • Embed Code Example
      • Optimization Framework
      • Resources

Course Fee:
USD 199

Course Type:


Course Status:



1 - 4 hours / week

This course is listed under Digital Media & Games , Mobility and E-Commerce Community

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Awards & Accolades for MyTechLogy
Winner of
Top 100 Asia
Finalist at SiTF Awards 2014 under the category Best Social & Community Product
Finalist at HR Vendor of the Year 2015 Awards under the category Best Learning Management System
Finalist at HR Vendor of the Year 2015 Awards under the category Best Talent Management Software
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